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Mobile Messaging: Which Technologies and Applications Will Succeed?

  • ID: 39108
  • Report
  • May 2003
  • 145 Pages
  • Telecom Trends International (TTI)
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Value-added mobile messaging market is poised for exponential growth over the next six years. A host of applications are emerging where mobile messaging technologies will be extensively used. These include enterprise and vertical markets applications and transactions.

Mobile messaging technologies are transitioning from person-to-person messaging to application-to-person and person-to-application messaging. Basic SMS will be cannibalized by Advanced SMS and MMS. While Advanced SMS will see faster subscriber growth, MMS will witness faster revenue growth. Data revenue will grow faster than voice revenue and surpass voice revenue in several advanced mobile markets by 2008.
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1 Executive Summary
1.1 Overview
1.2 Questions Addressed by This Study
1.3 Key Findings

2 SCOPE AND METHODOLOGY

2.1 Scope

2.2 Additional Information Relating to This Topic

2.3 Methodology

3 GLOBAL MARKET DYNAMICS

3.1 Market Trends

3.1.1 Messaging Driving Operator Revenue
3.1.2 Interoperability Driving B-SMS

3.1.3 What Is Needed for MMS to Succeed?
3.1.4 Mobile Instant Messaging Enters Mainstream
3.2 Factors Affecting Carrier Spending
3.2.1 Carrier Capital Expenditure Drivers
3.2.2 Capital Expenditure Inhibitors

3.3 Global Market Forecasts

3.3.1 User Forecasts

3.3.2 Message Forecasts

4 VENDOR DECISION-DRIVERS
4.1 Vendor Evaluation Parameters
4.1.1 Product Features
4.1.2 Company Credentials
4.1.3 Marketing and Sales
4.2 Vendor Positioning
4.2.1 Positioning Matrix
4.2.2 Regional Positioning
4.3 Operator Pricing
4.3.1 Pricing Option

4.3.2 Pricing Strategies

5 CANADA AND US

5.1 Market Overview

5.2 Market Trends

5.2.1 Introduction of MO-SMS

5.2.2 Interoperability Propells Messaging

5.2.3 Role of Wireline Messaging

5.2.4 Picture Messaging and MMS Launched

5.2.5 Innovative Applications to Boost Messaging

5.3 Market Influencers
5.3.1 Market Drivers

5.3.2 Market Inhibitors
5.4 Market Forecasts
5.4.1 User Forecasts

5.4.2 Message Forecasts
5.5 Messaging Deployments

5.6 Country Highlights

5.6.1 United States

5.6.2 Canada

6 CARIBBEAN AND LATIN AMERICA
6.1 Market Overview

6.2 Market Trends

6.2.1 Two-way B-SMS Provides Impetus to Messaging

6.2.2 Operators Addressing Interoperability Issues

6.2.3 Mobile Data Market Growth Trends

6.2.4 Two-Way Pagers and Mobile e-Mail

6.2.5 Next-Generation Networks to Facilitate MMS Deployment

6.3 Market Influencers

6.3.1 Market Drivers

6.3.2 Market Inhibitors
6.4 Market Forecasts
6.4.1 User Forecasts

6.4.2 Message Forecasts
6.5 Messaging Deployments

6.6 Country Highlights

6.6.1 Brazil

6.6.2 Venezuela
6.6.3 Mexico

7 EUROPE

7.1 Market Overview

7.2 Market Trends

7.2.1 Messaging to Stabilize Declining ARPU

7.2.2 Hectic Vendor Activity in MMS Deployment

7.2.3 Unified Messaging Shows Promise

7.2.4 Germany Leads B-SMS Markets

7.2.5 Scandinavia Leads in Operator Messaging ARPU

7.2.6 B-SMS Being Offered on Wireline Networks

7.2.7 LogicaCMG Is the Leading SMSC Vendor

7.3 Market Influencers

7.3.1 Market Drivers

7.3.2 Market Inhibitors

7.4 Market Forecasts

7.4.1 West European User Forecasts

7.4.2 West European Message Forecasts

7.4.4.3 East European User Forecasts

7.4.4 East European Message Forecasts

7.5 Messaging Deployments

7.6 Country Highlights

7.6.1 Germany

7.6.2 U.K.

7.6.3 Finland

8 MIDDLE EAST AND AFRICA

8.1 Market Overview

8.2 Messaging Deployments

8.3 Middle East Market

8.3.1 Israel Is the Largest and Most Advanced Messaging Market

8.3.2 Emblaze and Followap Are Headquartered in Israel

8.3.3 Market Forecasts – Middle East

8.4 African Market

8.4.1 South Africa Is the Technology Leader

8.4.2 Market Forecasts - Africa

9 ASIA-PACIFIC REGION

9.1 Market Overview

9.2 Market Trends

9.2.1 B-SMS Growth Trends

9.2.2 Japan and Korea Lead in Picture Messaging

9.2.3 2002 Football World Cup Showcase

9.2.4 Major Markets Launch MMS

9.2.5 Next-Generation Launches Propel MMS

9.2.6 Taiwan’s Success with Pre-paid

9.2.7 Mobile Data to Be a Driver for Growth in Japan

9.2.8 China on a Rapid Growth Path

9.2.9 Indigenous Technologies Co-exist with Global Standards

9.2.10 Value-Added SMS Applications on the Rise

9.3 Market Influencers

9.3.1 Market Drivers

9.3.2 Market Inhibitors

9.4 Market Forecasts

9.4.1 User Forecasts

9.4.2 Message Forecasts

9.5 Messaging Deployments

9.6 Country Highlights

9.6.1 Japan

9.6.2 South Korea

9.6.3 China

9.6.4 Hong Kong

9.6.5 Singapore

9.6.6 Philippines

10 MARKET FORECASTS BY REGIONS

10.1 Messaging Users by Technology

10.1.1 B-SMS Users by Technology

10.1.2 A-SMS Users by Technology

10.1.3 MMS Users by Technology

10.2 Messaging Users by Region

10.2.1 B-SMS Users by Region

10.2.2 A-SMS Users by Region

10.2.3 MMS Users by Region

10.3 Mobile Messages by Technology

10.3.1 B-SMS Messages by Technology

10.3.2 A-SMS Messages by Technology

10.3.3 MMS Messages by Technology

10.4 Mobile Messages by Region

10.4.1 B-SMS Messages by Region

10.4.2 A-SMS Messages by Region

10.4.3 MMS Messages by Region

11 CONCLUSIONS & RECOMMENDATIONS

11.1 Conclusions

11.2 Recommendations

11.2.1 For Vendors
11.2.2 For Operators
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