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Third Generation Wireless: Business Models and Strategies


Description: 3G Wireless Will Completely Redefine Telecom - Reshaping Phone Calls and Phone Companies Third generation wireless is alive and well, and will accomplish what local telcos tried for decades but failed to do: provide flexible, high-speed communications to ordinary users at affordable prices. That is one of the conclusions of the new 135-page study, Third Generation Wireless: Business Models and Strategies. "Traditional telecom business models will be replaced by new models emphasizing enhanced services and content over basic access and transport," said Andrew McLachlan, Director of Economic Logic, who identified and analyzed the 26 most significant 3G wireless business models. "Handsets that can upload pictures, download music, and access databases will supplant voice-centric mobile phones," he added. This report shows how 3G wireless services will reach 25 million subscribers by the end of 2002 despite the global recession,It also explains how 3G wireless will enable new services leveraging network-based storage, digital photography, and voice portals. Third Generation Wireless: Business Models and Strategies includes an Executive Summary with forecasts for 3G wireless subscriber growth in Asia, Europe, North America, and the Rest of the World. The section on Complementary Technologies discusses how 3G will spur use of public wireless LANs, wireless virtual private networks, mobile multimedia messaging, and other technologies. The Business Models section analyzes 26 carrier business models -- from vertical hub to mobile network virtual operator. Additional sections discuss the strategies of leading operators and equipment vendors. The report is rich in visuals, with more than 50 tables and figures. Additional conclusions found in Third Generation Wireless: Business Models and Strategies: 1. Commercial 3G services are now available in Korea and Japan. Though neither meets all Imt-2000 requirements, both are based on the next-generation technology paradigm (Cdma), offer higher speeds than 2G networks, and can be upgraded to meet or exceed all 3G requirements. 2. 3G operators will be full-service, multimedia communications providers. They must choose between business models promising maximum profit, minimum risk, quick revenue, and long-term control of the customer base. The most successful models will be integrated (combining elements of multiple, basic models) and fluid. 3. Technically, W-cdma and Cdma2000 are roughly comparable. While the vast majority of mobile phone operators are leaning towards W-cdma, Cdma2000 enjoys significant cost and time-to-market advantages. Gprs will spread rapidly, but can't compete with 3G's performance and efficiency. 4. 3G wireless operators will establish new relationships between local merchants and subscribers. Operators that figure out how best to link patients to caregivers, for example, will have a sustainable business model that can be replicated in one geographical area after another. 5. Asian handset manufacturers are likely to become dominant as users switch to 3G. Asian firms have demonstrated the ability to produce a steady stream of new models, and will benefit from the emphasis on color displays, small size, and low cost. 6. Mobile virtual network operators could end up the big winners because they are least tied to the telephone industry's infrastructure and culture. Successful operators will focus on selling the right content and services, cutting the right deals with content and service providers, and creating the right packaging.


Contents: 1. Executive Summary

1.1 The Technology Winners & Losers

1.2 The Most Popular Applications

1.3 New Telecom Business Models

1.4 Business Opportunities for Manufacturers

1.5 Business Opportunities for Service Providers

1.6 Business Opportunities for Content Suppliers

1.7 Business Opportunities for Software Developers

1.8 Business Opportunities for Third Parties

1.9 Global Forecast for 2.5G and 3G Wireless Services, By Region

1.9.1 Europe

1.9.2 Asia

1.9.3 North America

1.9.4 Rest of the World

1.10 Key Conclusions

2. What's Real, What's Not

2.1 GPRS/EDGE/W-CDMA

2.1.1 GSM

2.1.2 GPRS

2.1.3 U.S. TDMA

2.1.4 EDGE

2.1.5 W-CDMA

2.2 CDMA2000

2.2.1 cdmaOne

2.2.2 CDMA2000 1xRTT

2.2.3 CDMA2000 1x EV-DO

2.2.4 CDMA2000 1x EV-DV

3. Operator Strategies: Air Interface Technology

3.1 GSM Operators

3.1.1 Add GPRS

3.1.2 Upgrade to EDGE

3.1.3 Invest in W-CDMA

3.1.4 Upgrade to CDMA2000

3.2 PDC Operators

3.2.1 Add W-CDMA

3.2.2 Migrate to GSM/GPRS

3.2.3 Migrate to CDMA2000

3.3 U.S. TDMA Operators

3.3.1 Upgrade to EDGE

3.3.2 Exit Strategy: Switch to GSM/GPRS

3.3.3 Exit Strategy: Switch to CDMA2000

3.3.4 Dual Strategy: EDGE + W-CDMA

3.4 CdmaOne Operators

3.4.1 Upgrade to CDMA2000 1x and 3x

3.4.2 Upgrade to CDMA2000 1xEV-DO and/or 1xEV-DV

3.4.3 Add GSM/GPRS

3.4.4 Upgrade to W-CDMA

3.5 IDEN Operators

3.5.1 Upgrade to CDMA2000

3.5.2 Upgrade to W-CDMA

3.5.3 Upgrade iDEN

4. Operator Strategies: Complementary Technologies

4.1 Mobile Voice Portals

4.2 Location-based Services

4.3 Public Wireless LANs (PWLANs)

4.4 Semi-private & Private Networks

4.5 Streaming Media

4.6 Dispatch and Talk Groups

4.7 Wireless Digital Cameras

4.8 Video-conferencing

4.9 Wireless Multimedia & Unified Messaging

4.10 M-Commerce

4.11 Online Storage

4.12 Enhanced Audio

4.13 Core Networks

4.14 New Subscriber Devices

4.15 Shared Infrastructure

4.16 Customer Relationship Management

5. Business Models

5.1 Vertical Hub

5.2 Multimedia Messaging

5.3 Virtual Private Wireless Networks ("Remote Operations")

5.4 Personalization

5.5 Cross Subsidized, Packaged Content

5.6 Local Services (Von Thunen)

5.7 Separate Revenue

5.8 Open Architecture

5.9 Mobile Virtual Network Operators (MVNOs)

5.10 Hierarchical

5.11 Distributed Computing

5.12 Low Margin, High Volume

5.13 High Margin

5.14 Advertising (Cost Sharing)

5.15 Advertising (Free)

5.16 Community

5.17 Location-based Services

5.18 Entertainment

5.19 Enhanced Voice

5.20 Financial Services

5.21 Prepaid (Service + Content)

5.22 Bandwidth for Hire

5.23 Pay Per View (PPV)

5.24 Instant Information

5.25 Electronic Cash

5.26 Education

5.27 All Encompassing

6. Strategies of Major Carriers

6.1 Verizon Wireless

6.2 Cingular Wireless

6.3 AT&T Wireless

6.4 Sprint PCS

6.5 Deutsche Telekom T-Mobile International

6.6 Vodafone

6.7 NTT DoCoMo

6.8 SK Telecom

6.9 China Mobile HK

6.10 China Unicom

6.11 Sonera

6.12 Nextel

6.13 Qualcomm Inquam

6.14 British Telecom

6.15 KDDI

7. Strategies of Network Infrastructure Vendors

7.1 Alcatel

7.2 Nortel Networks

7.3 Ericsson

7.4 Nokia

7.5 Motorola

7.6 Lucent Technologies

7.7 Samsung

8. National Regulatory Authorities

9. Standards & Technology Groups

9.1 GSM Association

9.2 UWCC

9.3 CDG

9.4 TIA

9.5 ETSI

9.6 T1

9.7 UMTS Forum

9.8 3GPP

9.9 3GPP2

10. Data For Select Countries: 3G Licenses


Tables & Figures:

Table 1 Comparison of Traditional and 3G Operator
Table 2 Comparison of Conventional and 3G Call
Table 3 Comparison of W-CDMA and CDMA2000 1x
Table 4 Cost comparison of W-CDMA and CDMA2000 1x
Figure 1 Forecast 2.5/3G Subscribers, Europe
Figure 2 Forecast 2.5/3G Subscribers, Asia
Figure 3 Forecast 2.5/3G Subscribers, North America
Figure 4 Forecast 2.5/3G Subscribers, Rest of World
Table 5 Status of 2.5G and 3G: Europe (by country)
Table 6 Status of 2.5G and 3G: North America (by country)
Table 7 Status of 2.5G and 3G: Central & South America (by country)
Table 8 Status of 2.5G and 3G: Middle East (by country)
Table 9 Status of 2.5G and 3G: Africa (by country)
Table 10 Status of 2.5G and 3G: Australasia (by country)
Table 11 Status of 2.5G and 3G: Asia (by country)
Table 12 Subscribers per technology, at-a-glance (Q4, 2001 estimate)
Table 13 GSM Data Rate Evolution
Table 14 GSM Spectrum
Table 15 Comparison of W-CDMA and CDMA2000 Handsets
Table 16 Comparison of GPRS and CDMA2000 1x
Table 17 Current CDMA2000 trial and launch plans
Figure 5 Planned CDMA2000 Evolution
Table 18 Global Spectrum Allocation
Table 19 Calls per Spectrum segment
Table 20 Candidate frequencies for additional 3G spectrum in the U.S.
Table 21 Internet Usage & Internet Users
Table 22 Comparison of Four Major Types of 3G Business Models
Table 23 3G wireless business model at-a-glance: Vertical Hub
Table 24 3G wireless business model at-a-glance: Multimedia Messaging
Table 25 3G wireless business model at-a-glance: Remote Operations
Table 26 3G wireless business model at-a-glance: Personalization
Table 27 3G wireless business model at-a-glance: Cross Subsidized, Packaged Content
Table 28 3G wireless business model at-a-glance: Local Services (Von Thunen)
Table 29 3G wireless business model at-a-glance: Separate Revenue
Table 30 3G wireless business model at-a-glance: Open Architecture
Table 31 MVNO vs. Reseller
Table 32 3G wireless business model at-a-glance: MVNOs
Table 33 3G wireless business model at-a-glance: Hierarchical
Table 34 3G wireless business model at-a-glance: Distributed Computing
Table 35 3G wireless business model at-a-glance: Low Margin, High Volume
Table 36 3G wireless business model at-a-glance: High Margin
Table 37 3G wireless business model at-a-glance: Advertising (Cost Sharing)
Table 38 3G wireless business model at-a-glance: Advertising (Free)
Table 39 3G wireless business model at-a-glance: Community
Table 40 3G wireless business model at-a-glance: Location-based Services
Table 41 3G wireless business model at-a-glance: Entertainment
Table 42 3G wireless business model at-a-glance: Enhanced Voice
Table 43 3G wireless business model at-a-glance: Financial Services
Table 44 3G wireless business model at-a-glance: Prepaid (Service + Content)
Table 45 3G wireless business model at-a-glance: Bandwidth for Hire
Table 46 3G wireless business model at-a-glance: Pay Per View (PPV)
Table 47 3G wireless business model at-a-glance: Instant Information
Table 48 3G wireless business model at-a-glance: Electronic Cash
Table 49 3G wireless business model at-a-glance: Education
Table 50 3G wireless business model at-a-glance: All Encompassing
Table 51 Twenty-seven 3G Business Models
Table 52 World's Leading Mobile Carriers, by Subscribers
Table 53 3G Organization & Technology Structure
Table 54 UWCC Board Members
Table 55 3GPP Organization Partners
Table 56 3GPP Marketing Partners
Table 57 3GPP2 Organization Partners
Table 58 3GPP2 Marketing Partners
Table 59, 3G license costs and terms: Australia
Table 60, 3G license costs and terms: Austria
Table 61, 3G license costs and terms: Belgium
Table 62 3G license costs and terms: Bulgaria
Table 63 3G license costs and terms: Croatia
Table 64 3G license costs and terms: Czech Republic
Table 65 3G license costs and terms: Denmark
Table 66 3G license costs and terms: Finland
Table 67 3G license costs and terms: France
Table 68 3G license costs and terms: Germany
Table 69 3G license costs and terms: Greece
Table 70 3G license costs and terms: Hungary
Table 71 3G license costs and terms: Ireland
Table 72 3G license costs and terms: Italy
Table 73 3G license costs and terms: Luxembourg
Table 74 3G license costs and terms: Netherlands
Table 75 3G license costs and terms: Norway
Table 76 3G license costs and terms: Poland
Table 77 3G license costs and terms: Portugal
Table 78 3G license costs and terms: Singapore
Table 79 3G license costs and terms: Slovenia
Table 80 3G license costs and terms: Spain
Table 81 3G license costs and terms: Sweden
Table 82 3G license costs and terms: Switzerland
Table 83 3G license costs and terms: United Kingdom




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