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UK Sports Market Market Review

  • ID: 3938
  • January 2001
  • Region: United Kingdom
  • Key Note Ltd
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TheRole of Sport
Sport is becoming increasingly important to the British, and indeed as a global phenomenon, at several levels. The incorporation of the word `sport' in the renamed Department of Culture, Media and Sport (Dcms) was a significant step forward.

Fitness is seen as a public health issue, and the Government is encouraging a sporting lifestyle. The UK's National Lottery has contributed to many sporting projects, and local authorities are crucial for providing sporting opportunities by subsidising leisure centres, swimming pools and playing fields.

Sport is also more important than ever before as a passive entertainment, both in the media and for spectating, although higher expenditure on these is not necessarily matched by higher numbers of participants.

Amateur Participation
Around two-thirds of adults claim to take some form of regular exercise, but this proportion has not increased over the last 10 years. It was in the 1970s and 1980s that public participation increased, with more women and older players being attracted to sport. In the 1990s, participation in most sports either declined or reached a plateau, with more consumers devoting their READ MORE >

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