Photographic Equipment Retailing in Australia - Industry Market Research Report

Developing problems: Flashy imports and alternative technology capture industry revenue

Operators in the Photographic Equipment Retailing industry have faced challenging conditions over the past five years. Industry operators have struggled over the period, due to declines in the average price of cameras and rising competition from external players. Increasing grey imports of cameras and photographic equipment over the past five years have also negatively affected the industry. As a result, industry revenue is expected to decline at an annualised 4.2% over the five years through 2021-22, to $1.2 billion. This includes an increase of 0.6% in the current year.

Industry operators primarily retail photographic equipment including cameras, camcorders, projectors and photographic accessories. These products are sourced from wholesalers and sold to consumers via bricks-and-mortar stores or websites operated by industry players. Businesses that primarily trade as department stores, general electronic retailers or online-only operators are excluded from the industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.