This report evaluates the payment card market from the perspective of both customers and payment card issuers. Payment cards are classified in the following manner: debit cards, charge cards, credit cards, and virtual cards.
The report provides data describing the present situation on the market as well as the market trends based on both past statistics and forecasts of future trends.
The following statistics are presented: number of payment card users in Poland, most popular payment card used, number and types of payment cards used, and characteristics and structure of key market players in Poland.
The report also profiles payment card holders on frequency of card usage and attitude towards payment cards.
The role of banks in the payment card market in Poland is evaluated according to market share and efficiency of payment card distribution. The report ranks banks by innovations in payment card offers and security ensured for payment card holders.
TABLE OF CONTENTS
DESK RESEARCH PART
THE CALENDAR OF PAYMENT CARD DEVELOPMENT
PAYMENT CARD MARKET IN POLAND
The number of payment cards in Poland
Payment card transactions
Merchant outlets accepting card payments
Transgressions connected with payment cards
HOLDERS OF PAYMENT CARDS IN POLAND
Payment card holders profile
Payment card usage
Opinions of Poles about payment cards
PAYMENT ORGANIZATIONS PRESENT IN POLAND
Characteristics of payment organizations present on Polish market of non-cash transactions
The division of the Polish market of non-cash transaction between payment organizations
THE MOST POPULAR BRANDS OF PAYMENT CARDS
POLISH BANKS ON THE PAYMENT CARD MARKET
Shares of bank in payment card market
Banks’ efficiency of payment cards distribution among their clients
Ranking of banks by innovations in the payment card offer
Ranking of banks by security ensured for payment card holders
Most popular payment card ranking
CHARACTERISTICS OF PAYMENT CARDS PRESENT ON THE POLISH MARKET
SUMMARY OF THE DESK RESEARCH PART
QUANTITATIVE RESEARCH RESULTS
PAYMENT CARD USAGE
Population and sample
Characteristics of the respondents