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Will Microsoft Be Heard?
Datamonitor, Oct 2003, Pages: 16
Introduction
Given the projection that the voice applications market will grow over the next five years, Microsoft’s increased foray into this arena is seen as likely. However, before Bill Gates invests further in this technology, concerns regarding market segments, programming environments, and customer service will likely gain increased prominence.
Scope
- Overview of Microsoft's existing offerings in the voice marketplace
- Swot analysis: Where Microsoft could capitalize on voice application offerings, and where it could face problems
- A discussion of Microsoft's impact on voice applications, were it to enter this space
- Strategies relating to existing voice providers on how to face Microsoft within this space
Report Highlights
The packaged voice applications market is set to grow worldwide, and it is clear Microsoft will not want to lose out on this revenue stream.
To date, Microsoft’s speech focus has been on platform and server provision, which gives it an established base of potential application customers.
Microsoft would almost certainly target voice applications toward the SME segment, which has been largely untapped to date. This would lead to a reduction in price points and increased usability over the long-term.
Reasons to Purchase
- Gain an understanding of Microsoft's current place within the voice industry.
- Learn about the potential impact Microsoft could have on existing voice applications providers.
- Learn about strategies that would effectively combat Microsoft, were it to begin supplying voice applications.
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