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Analysis Report on Chinas Yoghourt Industry


Description: According to the statistics of Dairy Association of China, the total sales value of dairy enterprises in 2004 was RMB 6.252 billion; increasing 25.5% year on year and the output also increased from 2.95 million tons in 2001 to 17.56 million tons in 2004. The growth rate reached 83% in last four years. When world dairy manufacturing increases at the low speed of 1% to 2%, Chinese dairy manufacturing develops at the high speed of 30%, which becomes the focus of the global dairy industry and was called “industry in fast lane”


Contents: I.Current development status of China yoghourt industry

II.Structure of China dairy market

III.Current development status of China Yoghourt industry

IV.Current competition status of Yoghourt industry
Rapid development of domestic enterprises
Foreign enterprises’ strategy of “with retreat to seek reentrance”

V.Introduction to consuming habit and main products of Yoghourt
Main consumer group and consuming habit of Yoghourt
Introduction of types of main products

Table of graph
Graph 1 Change of sales value of dairy industry
Graph 2 Proportion of Yoghourt products of dairy market
Graph 3 List of Top 10 fast moving consumer goods in sales growth rate of
Graph 4 Comparative graph of maim dairy products’ growth rate
Graph 5 Purchasing in the Last Three Months by consumers with different income in Beijing
Graph 6 list of newly launched products of main yoghourt manufacturers(July, 2006)






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