Convention & Visitor Bureaus in Canada - Industry Market Research Report

Travellers welcome: The industry will benefit from improving domestic and global economic conditions

Canada's convention centres and visitor bureaus market to local communities for leisure and business travellers. Operators assist organizations in finding facilities and booking spaces for events, such as conventions, conferences and meetings. In addition, participants provide information on local attractions and accommodations. For much of the five years to 2023, rising levels of disposable income and increased consumer spending have generated demand for industry services among domestic consumers, while favourable exchange rates caused by the weak Canadian dollar have encouraged several international clients to host conventions and plan vacations in Canada. However, due to the COVID-19 pandemic, industry revenue has declined at a CAGR of 2.5% over the past five years and is expected to total $482.5 million in 2023, when revenue will jump by an estimated 0.6%.

The Convention and Visitor Bureaus industry in Canada comprises convention and visitor bureaus that market and promote communities and local facilities to business and leisure travellers, assist organizations in locating meeting and convention sites, provide travel information on an area’s attractions and accommodations and organize group tours of local attractions.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.