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Functional Soft Drinks - An International Perspective
Leatherhead Food International, Jan 2003
'Functional soft drinks are shaping the course of the soft drinks industry as a whole, as static sales in the traditionally dominant carbonates market has forced major players to look at new ways of maintaining competitiveness.'
This new report provides a major analysis of the international market for functional soft drinks in the US, Japan, Australia, Germany, France, UK, Spain, Italy, highlighting market sizes and trends, key players and significant product activity. Functional drinks covered includes sports drinks, energy drinks and other functional drinks (including health and wellness drinks, nutraceutical drinks, enriched drinks, near-water drinks).
This report features:
- Overview of the market, both internationally and by key country
- Comprehensive review of current and future market trends
- Analysis of key drivers on both a country-by-country and an international basis
- Review of product trends and developments by country and type of product
- Summary of key companies and brands
- Colour photographs of selected products from around the world
- Commentary on recent new product development trends
- Review of industry structure, key global and national players and their brands
- Extensive series of tables and charts
- Colour pictures of new and significant brands across a range of countries
The report includes a quick-read Executive Summary of the main findings, followed by a more detailed International Overview and then profiles of the major countries:
- US
- Japan
- Australia
- UK
- Germany
- France
- Spain
- Italy
Each section is also subdivided according to product type. After an overall summary,information on product trends and developments covering new product launches and manufacturers and brand shares are discussed for each of the following individually:
- Sports drinks
- Energy drinks
- Other functional soft drinks
Includes, according to country:
- Vitamin- and mineral-enriched drinks
- ACE drinks
- Wellness drinks
- Nutraceutical drinks
- Near-water drinks
- Herbal drinks
Key Features
- Overview of the market, both internationally and by key country
- Informed analysis of current and future prospects by country and type of product
- Commentary on recent new product development trends
- Review of industry structure, key global and national players and their brands
- Extensive series of tables and charts
- Colour pictures of new and significant brands across a range of countries
Helping you to:
- Understand the current and future significance and role of functional products in global and regional soft drinks markets
- Target the sectors and countries with best prospects for expansion
- Monitor the competitive situation in each market sector
- Keep up-to-date on the latest product development trends
- Uncover areas of untapped potential
- Adapt to a rapidly expanding but continually changing environment
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