Concert & Event Promotion in Canada - Industry Research Report

Front row: The future for the industry appears promising amid a recovering economic outlook

Concert and event promoters rely on positive economic conditions, as the consumers are unlikely to purchase costly tickets when conditions are poor. Rising disposable income has enabled many promoters to hike ticket prices, as consumers are willing to pay the extra fees. Concurrently, many are making greater shares of revenue from ancillary sales, like those of food and beverages at venues, as consumers increase spending. Though the pandemic took a large toll on promoters, consumers' eagerness to return to large-scale events has enabled many to bounce back swiftly. Over the five years to 2023, revenue increase at a CAGR of 0.6% and is expected to reach $4.6 billion in 2023, when revenue will rise an estimated 12.5%.

The Concert and Event Promotion industry in Canada creates, manages and promotes live performances and events, ranging from concerts and theatre to state fairs and air shows. Some promoters lease space from stadium, arena and theatre owners, while others own venues.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.