Surface Care in Middle East and Africa

Surface care in the Middle East and Africa region witnessed moderate growth over the review period, and was characterised by the launch of innovative and multipurpose products. Multinational companies lead the surface care category, and are responding to growing demand for multifunctional and time-saving products. The forecast period will see the rise of sustainable and ecological products, as awareness increases of the potentially harmful impact of cleaning products on the environment.

The author's Surface Care in Middle East and Africa global briefing offers an insight into to the size and shape of the Home Care market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within home care, analyses leading companies and brands and offers strategic analysis of major factors influencing the market - be they new product developments, packaging/ format /ingredients innovations, economic/lifestyle/environmental influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.