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The North American Market for Organic Meat Products
Organic Monitor, May 2006, Pages: 138
The North American Market for Organic Meat Products provides a thorough analysis of this fast growing market. Organic meat is the fastest growing sector of the North American organic food industry; this report gives in-depth market & competitive information on the product segments: organic beef, organic pork, and organic poultry. Expert analysis and strategic recommendations are provided to existing participants, new entrants, and investors.
Product Segments
Organic Beef
Organic Chicken
Organic Turkey
Organic Pork
Key Questions Answered:
Our expert analysis provides answers to the following questions…
-What is the size of the organic meat products market? What is the revenue potential?
-What is the market size of individual segments like organic beef, pork and poultry? What market shares do these segments have of total meat sales in the USA and Canada?
-Which product segments are to show the highest growth? What factors are driving / restraining market growth?
-What organic meats are grown in North America? What organic meat segments are experiencing undersupply?
-Who are the leading organic meat producers in USA and Canada?
-What companies are the leading importers and distributors of organic meat products?
-What are the profiles of the leading organic meat retailers in each country?
-What are the leading brands of organic meats? What channels are they available in?
-What are the retail prices of organic beef, pork and poultry? What products / cuts are the most popular in each segment?
-What are the business opportunities in the North American organic meat products market?
-What recommendations can be given to new entrants, existing producers and investors?
Research Highlights:
The meat sector is the fastest growing in the North American organic food industry with sales expanding by over 50% a year. The US organic beef market has been showing the highest growth with sales doubling each year since BSE was reported in 2003.
Rising consumer awareness of organic foods and the organic production system is driving market growth. Organic meats are popular as they are made from animals that are not given antibiotics, growth promoters or synthetic feeds. Many consumers perceive them to be safer and more nutritious than conventional meats.
High market growth rates have led to organic meat supply shortages with producers unable to meet burgeoning demand from retailers. The organic beef and pork markets are the most affected because of low production levels. American farmers have showed little interest in producing these organic meats due to high production costs and the lack of distribution infrastructure. Although production has stepped up since 2004, supply is expected to lag demand for a number of years.
Although organic beef has the fastest growing market, organic poultry is the most widely available in North America; it is found in a large number of natural food retailers and conventional grocery channels with some supermarkets marketed it under their private labels.
How You Will Benefit From This Report
This report provides the most comprehensive analysis on the North American organic meat products market. It is an invaluable resource to executives / organizations looking to make strategic decisions and business plans in this emerging market. Expert analysis and strategic insights make the report equally useful to new entrants and companies already active in the organic meat industry.
Market information includes market size by product segments, historic & projected market growth rates, revenue forecasts, market drivers & restraints. Competitive information includes market shares of leading producers, sales breakdown by channels, supply chain analysis, profiles of leading companies (producers, importers, distributors and retailers). Other information includes organic certification & standards, consumer behaviour and future outlook.
The report is useful for:
-CEOs and senior managers to assess the business potential of this emerging market and make investment decisions
-Marketing managers & executives to identify marketing opportunities, prospective customers and develop marketing / sales plans
-Business development managers to identify business opportunities, strategic partners and investment openings
-Financial institutions & investors to understand the revenue potential of this emerging industry and make investment decisions
-Advertising & marketing agencies to identify potential partners in this emerging industry and to get a better understanding of consumer behaviour to develop marketing / advertising programmes
-Information and research centre librarians to provide a one-stop information resource on this emerging industry, which is vital for marketing executives, market researchers, product & brand managers, and senior management.
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Organic Food Market Assessment 2006
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