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Corporate Focus Beverages: Coca-Cola Q3 2003

Making Time Marketing Ltd, Oct 2003, Pages: 16


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This newsletter covers the global activities of Coca-Cola during Q3 2003.

Coca-Cola has managed to increase its volume sales and profitability although it continues to be held back by antitrust moves. However, the US Burger King case appears to be settled. The use of a corporate campaign in the US is a new move for the company. This could be seen as a defensive move by Coca-Cola.



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