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Viewing report
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The UK Newpaper Industry
Key Note Publications Ltd, Nov 2003
At the beginning of this decade, Revenues from advertising were increasing but economic changes since then resulted in a continuing decline until 2002. In this report we look at how the market is responding to these economic challenges and how they are shaping the strategies of the major players.
Recently, there are signs that the newspaper market is about to enter a new growth period. Coupled with slight improvements in the economy and a slight increase in marketing budgets allocated to newspapers, the passing of the Communications Act in July 2003 has, to a certain extent, relaxed the rules on cross-media and foreign ownership. The challenge to UK-owned newspaper publishers will be in competing with such giants as the USA Today publishers, Gannett, and its UK regional press-owning subsidiary Newsquest.
This Market Assessment includes an assessment of the online news market as well as original consumer research, looking at people's newspaper buying and reading habits as well as attitudes towards their local papers and to the Internet and television as news providers.
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