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Corporate Focus Beverages: Cadbury Schweppes Q3 2003

Making Time Marketing Ltd, Oct 2003, Pages: 8


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This newsletter covers the global beverages activities of Cadbury Schweppes during Q3 2003

Cadbury Schweppes has been overhauling its US beverages operations. This follows not just the switch of the 7Up bottling operations but also the recent acquisition activity in the beverage sector. The company now has the possibility of realising greater economies of scale as well as more cross-promotional activity.



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