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Wipes in Uruguay

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    Report

  • 20 Pages
  • March 2024
  • Region: Uruguay
  • Euromonitor International
  • ID: 4192228
Most categories in wipes witnessed heavy volume declines in 2023, as the issue of small-scale smuggling impacted Uruguay. Wipes were a very popular item to be purchased in Argentina, due to the relatively high unit price and small easy-to-carry format. As a result, they were one of the most smuggled products in tissue and hygiene. Large numbers of Uruguayans purchased wipes in supermarkets across the border in Argentina, notably in bordering cities, such as Salto and Paysandu.

The Wipes in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wipes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

WIPES IN URUGUAYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Small-scale smuggling impacts volume sales
  • Baby wipes is the main type of wipe used in Uruguay
  • Kimberly-Clark has firm lead with Huggies brand
PROSPECTS AND OPPORTUNITIES
  • Wipes face a challenging trading period
  • Intimate wipes face strong growth potential
  • Low price brands to enjoy a better performance
CATEGORY DATA
  • Table 1 Retail Sales of Wipes by Category: Value 2018-2023
  • Table 2 Retail Sales of Wipes by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Retail Wipes: % Value 2019-2023
  • Table 4 LBN Brand Shares of Retail Wipes: % Value 2020-2023
  • Table 5 Forecast Retail Sales of Wipes by Category: Value 2023-2028
  • Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
TISSUE AND HYGIENE IN URUGUAY
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2018-2023
  • Table 8 Infant Population 2018-2023
  • Table 9 Female Population by Age 2018-2023
  • Table 10 Total Population by Age 2018-2023
  • Table 11 Households 2018-2023
  • Table 12 Forecast Infant Population 2023-2028
  • Table 13 Forecast Female Population by Age 2023-2028
  • Table 14 Forecast Total Population by Age 2023-2028
  • Table 15 Forecast Households 2023-2028
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources