Tobacco in Kazakhstan

Report
49 Pages
June 2023
Region: Kazakhstan
Euromonitor International
ID: 4192257

Kazakhstan has strong trade links with Russia in particular and its war in Ukraine negatively impacted the economy and led to high inflation. While skyrocketing international oil and gas prices boosted the local economy, its usual outflow to the global market through Russia was disrupted and its energy sector had to look for other alternatives. As a result, the economy did not reap as much benefits as would be expected from rising oil and gas prices and inflation was significant.

The analyst's Tobacco in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tobacco market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

TOBACCO IN KAZAKHSTAN

EXECUTIVE SUMMARY

Tobacco in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 1 Number of Adult Smokers by Gender 2017-2022

MARKET DATA

Table 2 Sales of Tobacco by Category: Volume 2017-2022
Table 3 Sales of Tobacco by Category: Value 2017-2022
Table 4 Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 5 Sales of Tobacco by Category: % Value Growth 2017-2022
Table 6 Forecast Sales of Tobacco by Category: Volume 2022-2027
Table 7 Forecast Sales of Tobacco by Category: Value 2022-2027
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2022-2027
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 2 Research Sources

CIGARETTES IN KAZAKHSTANKEY DATA FINDINGS

2022 DEVELOPMENTS

Significant fall in volume sales
Further increase in illicit trade
Competitive landscape remains stable
PROSPECTS AND OPPORTUNITIES
Further fall in volume sales over forecast period
Trading down expected over forecast period
Heightened health awareness negatively impacts demand for cigarettes

TAXATION AND PRICING

Taxation rates
Summary 3 Taxation and Duty Levies 2017-2022
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 10 Sales of Cigarettes: Volume 2017-2022
Table 11 Sales of Cigarettes by Category: Value 2017-2022
Table 12 Sales of Cigarettes: % Volume Growth 2017-2022
Table 13 Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 14 Sales of Cigarettes by Blend: % Volume 2017-2022
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2017-2022
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 17 Sales of Cigarettes by Pack Size: % Volume 2017-2022
Table 18 Sales of Cigarettes by Price Band: % Volume 2017-2022
Table 19 NBO Company Shares of Cigarettes: % Volume 2018-2022
Table 20 LBN Brand Shares of Cigarettes: % Volume 2019-2022
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2017-2022
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2017-2022
Table 23 Forecast Sales of Cigarettes: Volume 2022-2027
Table 24 Forecast Sales of Cigarettes by Category: Value 2022-2027
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2022-2027
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2022-2027
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2022-2027
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2022-2027
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2022-2027
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2022-2027

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN KAZAKHSTANKEY DATA FINDINGS

2022 DEVELOPMENTS

Cigars strong performer in 2022
Marginal increase in volume sales of pipe tobacco
High inflation leads to boost for fine cut tobacco
PROSPECTS AND OPPORTUNITIES
Bleak outlook over forecast period
Tobacco specialist retailers likely to remain dominant
Pipe tobacco could leverage its more natural positioning

CATEGORY DATA

Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2017-2022
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2017-2022
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2017-2022
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2017-2022
Table 36 Sales of Cigars by Size: % Volume 2017-2022
Table 37 Sales of Cigarillos by Price Platform 2017-2022
Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2018-2022
Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2019-2022
Table 40 NBO Company Shares of Cigars: % Volume 2018-2022
Table 41 LBN Brand Shares of Cigars: % Volume 2019-2022
Table 42 NBO Company Shares of Cigarillos: % Volume 2018-2022
Table 43 LBN Brand Shares of Cigarillos: % Volume 2019-2022
Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2018-2022
Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2019-2022
Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2018-2022
Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2019-2022
Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2018-2022
Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2019-2022
Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2017-2022
Table 51 Distribution of Smoking Tobacco by Format: % Volume 2017-2022
Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2022-2027
Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2022-2027
Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2022-2027
Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2022-2027

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN KAZAKHSTANKEY DATA FINDINGS

2022 DEVELOPMENTS

E-vapour products register huge growth
Heated tobacco products continues to achieve growth
Illicit sales of e-vapour products a significant challenge
PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
Future uncertain, with ban being discussed
Sevenfold increase in excise duty for e-liquids in 2023

CATEGORY INDICATORS

Table 56 Number of Adult Vapers 2017-2022

CATEGORY DATA

Table 57 Sales of Tobacco Heating Devices: Volume 2017-2022
Table 58 Sales of Tobacco Heating Devices: % Volume Growth 2017-2022
Table 59 Sales of Heated Tobacco: Volume 2017-2022
Table 60 Sales of Heated Tobacco: % Volume Growth 2017-2022
Table 61 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2017-2022
Table 62 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2022
Table 63 Sales of E-Liquids by Nicotine Strength: % Value 2019-2022
Table 64 NBO Company Shares of E-Vapour Products: % Value 2018-2022
Table 65 LBN Brand Shares of E-Vapour Products: % Value 2019-2022
Table 66 NBO Company Shares of Tobacco Heating Devices: % Volume 2018-2022
Table 67 LBN Brand Shares of Tobacco Heating Devices: % Volume 2019-2022
Table 68 NBO Company Shares of Heated Tobacco: % Volume 2018-2022
Table 69 LBN Brand Shares of Heated Tobacco: % Volume 2019-2022
Table 70 Distribution of E-Vapour Products by Format: % Value 2017-2022
Table 71 Forecast Sales of Heated Tobacco: Volume 2022-2027
Table 72 Forecast Sales of Heated Tobacco: % Volume Growth 2022-2027
Table 73 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2022-2027
Table 74 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2022-2027

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