Bottled Water Coolers and Point of Use in Israel 2003
Zenith International, October 2003
One of the most developed water cooler industries globally, this report reflects the battle between bottled water coolers and point of use coolers (POU) in Israel.
Given the social and political climate in the surrounding region, it is not surprising that the bottled water cooler and POU cooler industries have flourished in Israel, since they were first introduced in the second half of the 1980s and early 1990s.
Since their introduction, the bottled water cooler and POU industries have flourished in Israel thanks to a number of factors. The region's arid and hot climate meant that a source of chilled water was immediately appreciated. Although generally considered safe for consumption, tap water is not widely popular, an aversion which has been further exacerbated by the recent political climate and an increasing air of insecurity in Israel and the surrounding region. This in turn has supported the country's cooler industry. Both bottled coolers and POU offer convenience and trust to consumers, providing chilled water without the need for a high frequency of purchases from retailers and other small pack bottled water outlets.
Zenith International's 2003 Bottled Water Coolers and Point of Use in Israel report is broken down into 3 main sections:
1. A full market commentary and charts provide in-depth analysis of trends in such areas as units, consumption, bottled coolers vs POU, unit type and placement, bottle size, industry structure, and leading national operators.
2. Comprehensive tables look closely at the Israel market and each segment, covering – consumption, bottled water cooler and POU unit numbers, packaging types and sizes, leading companies/brands, bottled water cooler throughput, and forecasts to 2008.
3. 15 detailed company profiles track the activities of the leading water cooler and POU players, covering company structure, sales volume, unit placements, marketing analysis and commentary.
Introduction
Brief summary 1
SECTION 1 - MARKET ANALYSIS
Overview 2
Broader bottled water market in Israel
Bottled water cooler and POU background
Rental vs sale 4
Pricing
Home vs office 5
Unit type
Sanitisation
Additional services 6
Research background
Bottled Water Cooler Market Structure 7
The water cooler concept
Types of machine 8
Types of business
Distribution
Production 10
Market structure: water types - bottle size - throughput 11
Market characteristics: sale or rental - pricing - contract lengths - cancellation rates - 12
home vs office - hot/cold vs cold/ambient vs carbonating - free-standing vs table-top -
sanitisation - additional services
Point of Use Market Structure 14
The point of use concept 15
An outline of filtration options for controlling water quality
Types of business 16
Distribution 17
Market characteristics: sale or rental - pricing - contract lengths - home vs office - hot/cold vs cold/ambient vs carbonating - free-standing vs table-top - sanitisation - additional services
Key Developments in the Water Cooler, POU and Wider Soft Drinks Industries, 1999-2003 20
Outlook 21
Bottled water cooler and POU future
SECTION 2 - TABLES
1 Israeli bottled water market, 1999-2003 23
2 Israeli bottled water cooler and POU market analysis, 1999-2003 24
3 Leading Israeli bottled water cooler distributors by unit, 1999-2003 25
4 Leading Israeli bottled water cooler distributors by volume, 1999-2003
5 Leading Israeli water for cooler bottlers, 1999-2003 26
6 Leading Israeli water for cooler brands, 1999-2003
7 Israeli cooler water breakdown, 1999-2003 27
8 Israeli water cooler throughput, 1999-2003
9 Israeli cooler water packaging sizes, 1999-2003
10 Leading Israeli POU distributors, 1999-2003 28
11 Leading Israeli bottled water cooler and POU distributors, 2003 29
12 Israeli and West European bottled water cooler and POU characteristics, 2003 30
13 Israeli bottled water cooler and POU forecast, 2003-2008 31
SECTION 3 - COMPANY PROFILES
- Aquatech 32
- C Maximum Ltd 33
- Culligan Israel 34
- Gal Al - Water Machines 35
- Gal Kar Marketing Ltd 36
- May Tzurim 37
- Mayanot Eden - Eden Springs Ltd 38
- Mei Bar 39
- Mey Raz 40
- Mey Saggiv 41
- Mey Tal Water Company 42
- Neviot - Nature of Galilee Ltd 43
- OE Shafir - Aqua Tal 44
- Tana Waters 45
- Water Pure 46
SECTION 4 - APPENDICES
1 Smaller company profiles 47
2 Definitions and symbols 48
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