Contents:

Introduction Report Coverage Executive Summary Other Access Asia Reports of Possible Interest Glossary Free Monthly Online Newsletters China Fast Facts Regions of China Map A.1 China: Provinces And Municipalities 1 China’s Chilled Processed Fish Market 1.1 Overview of China’s Chilled Foods Market 1.2 China’s Total Food Market 1.2.1 Total Food Market: Food and Non-food Sales Table 1.1 Total Current Value Retail Sales By Food And Non-Food In China, 1996-2002 1.2.2 Total Food Market: Food/Non-food Sales Split Table 1.2 Percentage Breakdown Of Sales By Food And Non-Food In China 1996-2002 1.2.3 Total Food Market: Urban and Rural Split Table 1.3 Total Current Value Retail Sales By Food And Non-Food In China, 1996-2002 1.2.4 Total Food Market: Total Value Trends Table 1.4 Current Value Of Food Sales By Major Product Category In China In China, 1996-2002 1.2.5 Total Food Market: Urban Value Trends Table 1.5 Urban Food Sales Value By Major Product Category In China In China, 1996-2002 1.2.6 Total Food Market: Rural Value Trends Table 1.6 Value Of Rural Food Sales By Major Product Category In China In China, 1996-2002 1.3 China’s Chilled Processed Fish Market 1.3.1 Chilled Processed Fish Market: Refrigerator Ownership Table 1.7 Household Ownership Of Refrigerators By Urban/Rural Divide In China, 1995-2002 1.3.2 Chilled Processed Fish Sector: Subsector Values & Volumes Table 1.8 Chilled Processed Fish Sector Value & Volume Retail Sales By Subsector In China, 1996-2002 1.3.3 Chilled Processed Fish Sector: Subsector Breakdown Table 1.9 % Breakdown Of Chilled Processed Fish Sector Value & Volume Retail Sales By Subsector In China, 1996-2002 1.3.4 Chilled Processed Fish Sector: Subsector Growth Table 1.10 Annual Growth Of Chilled Processed Fish Sector Value & Volume Retail Sales By Subsector In China, 1996-2002 1.4 Chilled Foods Market Shares 1.4.1 Market Shares: Company Shares Table 1.11 Leading Company Shares Of Chilled Foods Retail Sales In China 2002 1.5 Prices 1.5.1 Prices: Retail Price Indices Table 1.12 Retail Price Indices By Broad Sector In China, 1996-2002 1.5.2 Prices: Average Unit Values Table 1.13 Average Unit Retail Prices On Chilled Processed Fish By Sector In China, 1996-2002 Table 1.14 Growth Of Average Unit Retail Prices On Chilled Processed Fish By Sector, 1996-2002 1.5.3 Prices: Selected Retail Prices Table 1.15 Retail Prices On Selected Chilled Processed Fish In Shanghai & Beijing 2003 1.6 Chilled Processed Fish Outlook 1.6.1 Outlook: Forecast Trends 1.6.2 Outlook: Sector Values & Volumes Table 1.16 Forecast Value & Volume Sales Of Procfessed Fish In China, 2003-2007 1.6.3 Outlook: Sector Value & Volume Breakdown Table 1.17 Forecast Percentage Value & Volume Breakdown Of Chilled Processed Fish In China, 2003-2007 1.6.4 Outlook: Sector Value & Volume Growth Table 1.18 Forecast Annual Value & Volume Growth Of Chilled Processed Fish By Sector In China, 2003-2007 1.7 Current Issues 1.7.1 Current Issues: Legislation 1.7.2 Current Issues: Food Safety 2 Marketing and Distribution 2.1 Marketing 2.1.1 Marketing: Trends 2.1.2 Marketing: Consumer Profile 2.2 Distribution 2.2.1 Distribution: Wholesale Distribution 2.2.2 Distribution: Retail Sales by Outlet Table 2.1 Percentage Breakdown Of Chilled Processed Fish Sales By Outlet Type 2000/2002 3 SWOT Analysis 3.1 Strengths 3.2 Weaknesses 3.3 Opportunities 3.4 Threats 4 Company Profiles 4.1 Nanjing Yurun Food Company 4.1.1 Nanjing Yurun Food Co.: Company Details 4.1.2 Nanjing Yurun Food Co.: Company Background 4.2 Pacific Andes International Holdings Ltd 4.2.1 Pacific Andes: Company Details 4.2.2 Pacific Andes: Company Background & Activities 4.3 Shanghai Guanshengyuan Factory 4.3.1 Shanghai Guanshengyuan: Company Details 4.3.2 Shanghai Guanshengyuan: Company Background & Activities 5 Contacts 5.1 Trade Organisations 5.1.1 China National Cereals, Oils & Foodstuffs Import & Export Corporation 5.1.2 All-China Federation of Industry & Commerce 5.2 Government Departments 5.2.1 State Economic and Trade Commission - State Light Industry Bureau 5.2.2 Ministry of Agriculture 6 Relevant Exhibitions & Trade Fairs 6.1 International Packing, Printing, Food Processing & Packaging & Plastic Machinery Fair (Hangzhou) 6.2 Tianjin Exhibition on Food Machinery & Packing 6.3 Trade Show of Machinery for Print, Packaging, Plastic Products & Food 6.4 Food Ingredients & Food Ingredients Asia 6.5 Agro-Foodtech 6.6 SIAL China 6.7 International Fast Food Products Exhibition 6.8 Zhengzhou Sugar, Alcoholic Drink & Food Trade Show 6.9 Guangzhou Exhibition on Machinery for Food, Packaging, Printing & Plastics 6.10 China Northeast International Exhibition on Food, subsidiary Material, Processing Technology & Equipment 6.11 International Exhibition For Food & Drink South China 6.12 International Exhibition For Hotel & Bakery South China 6.13 International Quick Frozen Food Exhibition 6.14 Beijing National Food & Food Processing Machine & Packaging Machinery Show 6.15 Food China 6.16 International Food, Packaging, Print, Plastic Products Exhibition 6.17 Zhejiang Food & Drink Summer Sales Show 6.18 Dalian International Food Manufacturing & Packaging Machine Exhibition/Dalian International Food, Raw Materials & Food Additives Show 6.19 Shanghai International Food Machine & Package Machine Expo 6.20 China International Fair For Food, Food Processing & Packaging 6.21 Shanghai International Supermarket Expo 6.22 Shanghai International Food Expo 6.23 Packtech & Foodtech 6.24 Liaoning Food Show 6.25 Food & Hotel South China 6.26 Chengdu International Food , Food Processing & Packaging Show 6.27 International Food Show 6.28 Interfood Shanghai 6.29 International Food Processing & Packaging Machinery Exhibition 6.30 China Food Industry Exhibition