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East Europe Soft Drinks Report 2004

  • ID: 42646
  • Report
  • January 2004
  • Region: Europe
  • Zenith Global
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Since the collapse of the Russian rouble in August 1998, East Europe's soft drinks industry has built itself a strong base upon a sustained phase of restructuring activity. This has included the privatisation of state owned enterprises, increased direct foreign investment and the formation of new businesses and joint ventures.

East Europe represents a clear strategic priority for international soft drinks leaders. For example, Coca-Cola HBC has played a major role in most Eastern European countries since its acquisition of Coca-Cola CIS and Coca-Cola Beverages. As many as eleven national Coca-Cola operators are listed in East Europe's top 50 soft drinks companies ranking. Coca-Cola is often present in all sectors offering many of its internationally known brands. In addition to these better known brands, Coca-Cola operators have continued the production of strong local brands inherited through takeovers. PepsiCo, Danone and Nestlé have also raised their profile in the region. As with Coca-Cola, these companies have built upon existing distribution platforms with a flurry of acquisitions in East Europe.

The importance of local operators should not be underestimated. Romanian company European Drinks has continued to build scale. Wimm-Bill-Dann is a leading company in fruit juices/nectars. Hoop, an important Polish soft drinks producer, has ambitions for future expansion in East Europe. As well as local operators, local tastes are particularly important. Built upon Soviet era nostalgia, Kvass malt based beverages have remained an alternative to cola, particularly in Russia and Belarus.

Private label brands are becoming more widespread in the region – particularly in the larger markets such as Poland, the Czech Republic and Hungary. It is expected that this trend will continue and spread to other markets as the region adopts western practices and closer ties with the European Union.

Zenith International's 2004 East Europe Soft Drinks Report is broken down into 3 main sections:

1. A full East Europe market commentary provides in-depth analysis of trends in such areas as industry structure, segment dynamics and forecasts.

2. Comprehensive and extensive tables and charts interrogate the East European soft drinks market. 95 in-depth tables/charts address consumption trends to 2003, country rankings by sector, flavour breakdowns, packaging trends, leading companies, and forecasts of consumption to 2008. New tables in the East Europe Soft Drinks Report 2004 cover: market value by category and country. Now also included in this latest report are comprehensive tables on energy drinks and sports drinks.

3. 16 country profiles contain expert market interpretation, tables and charts. A full country section analysis of Bosnia-Herzegovina has additionally been introduced in the East Europe Soft Drinks Report 2004.

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Note: Product cover images may vary from those shown
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SECTION 1 - EAST EUROPEAN OVERVIEW

East Europe soft drinks market summary 1
Market commentary 2

SECTION 2 - EUROPEAN TABLES

East Europe soft drinks consumption by sector, 1999-2003 6
East Europe soft drinks consumption by sector change, 2000-2003 7
East Europe soft drinks consumption per person by sector, 1999-2003 8
East Europe soft drinks market value by sector, 1999-2003 9
East Europe soft drinks sector market value change, 2000-2003 10
East Europe soft drinks expenditure per person by sector, 1999-2003 11
East Europe soft drinks packaging by sector, 2003 12
East Europe soft drinks consumption by sector, 2003-2008 13
East Europe soft drinks consumption by country, 1999-2003 14
East Europe soft drinks consumption change by country, 2000-2003 15
East Europe soft drinks consumption per person by country, 1999-2003 16
East Europe soft drinks consumption per person ranking, 1999-2003 17
East Europe soft drinks market value by country, 1999-2003 18
East Europe soft drinks market value change by country, 2000-2003 19
East Europe soft drinks expenditure per person by country, 1999-2003 20
East Europe soft drinks packaging by country, 2003 21

East Europe top 50 soft drinks companies, 2002- 2003 22
East Europe soft drinks consumption, 2003-2008 23

East Europe bottled water consumption by country, 1999-2003 24
East Europe bottled water consumption change by country, 1999-2003 25
East Europe bottled water consumption per person by country, 1999-2003 26
East Europe bottled water market value by country, 1999-2003 27
East Europe bottled water market value change by country, 2000-2003 28
East Europe bottled water expenditure per person by country, 1999-2003 29
East Europe bottled water consumption per person ranking, 1999-2003 30
East Europe bottled water packaging by country, 2003 31

Sparkling and still water split by country, 1999-2003 32
Small pack and water for coolers by country, 2003 34
East Europe bottled water consumption by country, 2003-2008 36

East Europe carbonates consumption by country, 1999-2003 37
East Europe carbonates consumption change by country, 1999-2003 38
East Europe carbonates consumption per person by country, 1999-2003 39
East Europe carbonates market value by country, 1999-2003 40
East Europe carbonates market value change by country, 2000-2003 41
East Europe carbonates expenditure per person by country, 1999-2003 42
East Europe carbonates consumption per person ranking, 1999-2003 43
East Europe carbonates packaging by country, 2003 44
East Europe carbonates flavours/variants by country, 2003 45
East Europe carbonates consumption by country, 2003-2008 46

East Europe energy drinks consumption by country, 1999-2003 47
East Europe energy drinks consumption change by country, 2000-2003 48
East Europe energy drinks consumption per person by country, 1999-2003 49
East Europe energy drinks market value by country, 1999-2003 50
East Europe energy drinks market value change by country, 2000-2003 51
East Europe energy drinks expenditure per person by country, 1999-2003 52
East Europe energy drinks consumption per person ranking, 1999-2003 53
East Europe energy drinks packaging by country, 2003 54
East Europe energy drinks consumption by country, 2003-2008 55

East Europe dilutables consumption by country, 1999-2003 56
East Europe dilutables consumption change by country, 2000-2003 57
East Europe dilutables consumption per person by country, 1999-2003 58
East Europe dilutables market value by country, 1999-2003 59
East Europe dilutables market value change by country, 2000-2003 60
East Europe dilutables expenditure per person by country, 1999-2003 61
East Europe dilutables consumption per person ranking, 1999-2003 62
East Europe dilutables packaging by country, 2003 63
East Europe dilutables flavours by country, 2003 64
East Europe dilutables consumption by country, 2003-2008 65

East Europe fruit juices/nectars consumption by country, 1999-2003 66
East Europe fruit juices/nectars consumption change by country, 2000-2003 67
East Europe fruit juices/nectars consumption per person by country, 1999-2003 68
East Europe fruit juices/nectars market value by country, 1999-2003 69
East Europe fruit juices/nectars market value change by country, 2000-2003 70
East Europe fruit juices/nectars expenditure per person by country, 1999-2003 71
East Europe fruit juices/nectars consumption per person ranking, 1999-2003 72
East Europe fruit juices/nectars packaging by country, 2003 73
East Europe fruit juices/nectars flavours by country, 2003 74
East Europe fruit juices/nectars consumption by country, 2003-2008 75

East Europe still drinks consumption by country, 1999-2003 76
East Europe still drinks consumption change by country, 2000-2003 77
East Europe still drinks consumption per person by country, 1999-2003 78
East Europe still drinks market value by country, 1999-2003 79
East Europe still drinks market value change by country, 2000-2003 80
East Europe still drinks expenditure per person by country, 1999-2003 81
East Europe still drinks consumption per person ranking, 1999-2003 82
East Europe still drinks packaging by country, 2003 83
East Europe still drinks typical fruit juice content, 2003 84
East Europe still drinks consumption by country, 2003-2008 85

East Europe sports drinks consumption by country, 1999-2003 86
East Europe sports drinks consumption change by country, 2000-2003 87
East Europe sports drinks consumption per person by country, 1999-2003 88
East Europe sports drinks market value by country, 1999-2003 89
East Europe sports drinks market value change by country, 2000-2003 90
East Europe sports drinks expenditure per person by country, 1999-2003 91
East Europe sports drinks consumption per person ranking, 1999-2003 92
East Europe sports drinks packaging by country, 2003 93
East Europe sports consumption by country, 2003-2008 94

Belarus 95
Text
Market overview,
Industry structure,
sector performance,
Market trends,
Outlook to 2008

Tables
Soft drinks consumption by sector, 1999-2003;
Soft drinks consumption by sector per person, 1999-2003
Soft drinks market value 1999-2003
Soft drinks expenditure per person 1999-2003
Soft drinks packaging 2003;
Leading soft drinks companies 2002-2003
Main flavours by sector, 2002-2003; forecast by sector 2003 - 2008

Bosnia-Herzegovina 105
Text
Market overview,
Industry structure,
sector performance,
Market trends,
Outlook to 2008

Tables
Soft drinks consumption by sector, 1999-2003;
Soft drinks consumption by sector per person, 1999-2003
Soft drinks market value 1999-2003
Soft drinks expenditure per person 1999-2003
Soft drinks packaging 2003;
Leading soft drinks companies 2002-2003
Main flavours by sector, 2002-2003; forecast by sector 2003 - 2008

Bulgaria 116
Text
Market overview,
Industry structure,
sector performance,
Market trends,
Outlook to 2008

Tables
Soft drinks consumption by sector, 1999-2003;
Soft drinks consumption by sector per person, 1999-2003
Soft drinks market value 1999-2003
Soft drinks expenditure per person 1999-2003
Soft drinks packaging 2003;
Leading soft drinks companies 2002-2003
Main flavours by sector, 2002-2003; forecast by sector 2003 - 2008

Croatia 127
Text
Market overview,
Industry structure,
sector performance,
Market trends,
Outlook to 2008

Tables
Soft drinks consumption by sector, 1999-2003;
Soft drinks consumption by sector per person, 1999-2003
Soft drinks market value 1999-2003
Soft drinks expenditure per person 1999-2003
Soft drinks packaging 2003;
Leading soft drinks companies 2002-2003
Main flavours by sector, 2002-2003; forecast by sector 2003 - 2008

Czech Republic 137
Text
Market overview,
Industry structure,
sector performance,
Market trends,
Outlook to 2008

Tables
Soft drinks consumption by sector, 1999-2003;
Soft drinks consumption by sector per person, 1999-2003
Soft drinks market value 1999-2003
Soft drinks expenditure per person 1999-2003
Soft drinks packaging 2003;
Leading soft drinks companies 2002-2003
Main flavours by sector, 2002-2003; forecast by sector 2003 - 2008

Estonia 148
Text
Market overview,
Industry structure,
sector performance,
Market trends,
Outlook to 2008

Tables
Soft drinks consumption by sector, 1999-2003;
Soft drinks consumption by sector per person, 1999-2003
Soft drinks market value 1999-2003
Soft drinks expenditure per person 1999-2003
Soft drinks packaging 2003;
Leading soft drinks companies 2002-2003
Main flavours by sector, 2002-2003; forecast by sector 2003 - 2008

Hungary 159
Text
Market overview,
Industry structure,
sector performance,
Market trends,
Outlook to 2008

Tables
Soft drinks consumption by sector, 1999-2003;
Soft drinks consumption by sector per person, 1999-2003
Soft drinks market value 1999-2003
Soft drinks expenditure per person 1999-2003
Soft drinks packaging 2003;
Leading soft drinks companies 2002-2003
Main flavours by sector, 2002-2003; forecast by sector 2003 - 2008

Latvia 170
Text
Market overview,
Industry structure,
sector performance,
Market trends,
Outlook to 2008

Tables
Soft drinks consumption by sector, 1999-2003;
Soft drinks consumption by sector per person, 1999-2003
Soft drinks market value 1999-2003
Soft drinks expenditure per person 1999-2003
Soft drinks packaging 2003;
Leading soft drinks companies 2002-2003
Main flavours by sector, 2002-2003; forecast by sector 2003 - 2008

Lithuania 180
Text
Market overview,
Industry structure,
sector performance,
Market trends,
Outlook to 2008

Tables
Soft drinks consumption by sector, 1999-2003;
Soft drinks consumption by sector per person, 1999-2003
Soft drinks market value 1999-2003
Soft drinks expenditure per person 1999-2003
Soft drinks packaging 2003;
Leading soft drinks companies 2002-2003
Main flavours by sector, 2002-2003; forecast by sector 2003 - 2008

Poland 190
Text
Market overview,
Industry structure,
sector performance,
Market trends,
Outlook to 2008

Tables
Soft drinks consumption by sector, 1999-2003;
Soft drinks consumption by sector per person, 1999-2003
Soft drinks market value 1999-2003
Soft drinks expenditure per person 1999-2003
Soft drinks packaging 2003;
Leading soft drinks companies 2002-2003
Main flavours by sector, 2002-2003; forecast by sector 2003 - 2008

Romania 202
Text
Market overview,
Industry structure,
sector performance,
Market trends,
Outlook to 2008

Tables
Soft drinks consumption by sector, 1999-2003;
Soft drinks consumption by sector per person, 1999-2003
Soft drinks market value 1999-2003
Soft drinks expenditure per person 1999-2003
Soft drinks packaging 2003;
Leading soft drinks companies 2002-2003
Main flavours by sector, 2002-2003; forecast by sector 2003 - 2008

Russia 213
Text
Market overview,
Industry structure,
sector performance,
Market trends,
Outlook to 2008

Tables
Soft drinks consumption by sector, 1999-2003;
Soft drinks consumption by sector per person, 1999-2003
Soft drinks market value 1999-2003
Soft drinks expenditure per person 1999-2003
Soft drinks packaging 2003;
Leading soft drinks companies 2002-2003
Main flavours by sector, 2002-2003; forecast by sector 2003 - 2008

Serbia and Montenegro 225
Text
Market overview,
Industry structure,
sector performance,
Market trends,
Outlook to 2008

Tables
Soft drinks consumption by sector, 1999-2003;
Soft drinks consumption by sector per person, 1999-2003
Soft drinks market value 1999-2003
Soft drinks expenditure per person 1999-2003
Soft drinks packaging 2003;
Leading soft drinks companies 2002-2003
Main flavours by sector, 2002-2003; forecast by sector 2003 - 2008

Slovakia 236
Text
Market overview,
Industry structure,
sector performance,
Market trends,
Outlook to 2008

Tables
Soft drinks consumption by sector, 1999-2003;
Soft drinks consumption by sector per person, 1999-2003
Soft drinks market value 1999-2003
Soft drinks expenditure per person 1999-2003
Soft drinks packaging 2003;
Leading soft drinks companies 2002-2003
Main flavours by sector, 2002-2003; forecast by sector 2003 - 2008

Slovenia 247
Text
Market overview,
Industry structure,
sector performance,
Market trends,
Outlook to 2008

Tables
Soft drinks consumption by sector, 1999-2003;
Soft drinks consumption by sector per person, 1999-2003
Soft drinks market value 1999-2003
Soft drinks expenditure per person 1999-2003
Soft drinks packaging 2003;
Leading soft drinks companies 2002-2003
Main flavours by sector, 2002-2003; forecast by sector 2003 - 2008

Ukraine 258
Text
Market overview,
Industry structure,
sector performance,
Market trends,
Outlook to 2008

Tables
Soft drinks consumption by sector, 1999-2003;
Soft drinks consumption by sector per person, 1999-2003
Soft drinks market value 1999-2003
Soft drinks expenditure per person 1999-2003
Soft drinks packaging 2003;
Leading soft drinks companies 2002-2003
Main flavours by sector, 2002-2003; forecast by sector 2003 - 2008

SECTION 4 - APPENDICES
1 Market definitions
2 Symbols and abbreviations

Note: Product cover images may vary from those shown
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Belarus

Bosnia-Herzegovina

Bulgaria

Croatia

Czech Republic

Estonia

Hungary

Latvia

Lithuania

Poland

Romania

Russia

Serbia and Montenegro

Slovakia

Slovenia

Ukraine
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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