Research And Markets Research And Markets

Strategic Collaboration for New Product and Service Development

  • ID: 42814
  • November 1998
  • 100 pages
  • American Productivity & Quality Center, APQC
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While companies must cut costs and focus on core competencies to remain viable, they cannot survive without continually producing new products
and developing new strengths to stay ahead of the competition. Alliances
allow companies to protect competency areas, maintain low costs, and develop new products and services. A recent benchmarking study, Managing Innovation for New Product Development, identified and documented best practices in two areas of product development: idea generation and innovation for sustainable success. From that research we learned that companies must experiment with new and different means to identify and develop new business concepts. Many companies do this through strategic alliances—jointly managed partnerships with
customers, suppliers, competitors, and universities. For example, one best-practice company set a goal to conduct 25 percent of its discovery research through managed partnerships with selected universities.

This study began in January 1998 with an organizing meeting, during which the
study team and the sponsor companies agreed upon the following study scope.
Planning the alliance: What should it accomplish?

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- Sponsor and Partner Companies

A listing of the sponsor companies in this study, as well as the best-practice (“partner”) companies that were benchmarked for their innovation and advancement in new product or service development partnerships.

- Executive Summary

A bird’s-eye view of the study, presenting the key findings discovered and the methodology used throughout the course of the study. The findings are explored in detail in following sections.

- Key Findings

An in-depth look at the 13 key findings of this study. The findings are supported by quantitative data and qualitative examples of practices employed by the partner companies.

- Partner Company Profiles

Background information on the partner companies, as well as their innovative strategic partnership practices.

- Appendix

Additional background data on the consortium participants.

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown