Find out what your peers are doing and what they are planning - Tap into their views of the overall market.
Marketing the College profiles the efforts of 14 institutions to market their undergraduate programs in tough times. Institutions profiled include: -The State University of New York at Binghamton, -Illinois State University -Albright College -Westmont College -Urbana College -William Wood University -Bethel College -Ball State University -Mendecino College -Herkimer County Community College -Lane Community College -Butler County Community College -Blue Mountain Community College
This guide covers many facets of marketing the undergraduate college such as: -Ebrochures -Personalized web site development -virtual tours -radio and tv advertising spending and strategy -use of billboards -use of consultants and research firms -direct mail and email marketing -printing -costs for viewbooks -brochures -catalogs and other printed promotional materials -approaches to the foreign student market
