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Marketing to the Campus Crowd
Twentysomething Inc, June 2004, Pages: 272
This unique book is being universally hailed as the 'bible' for college marketers. Whether you're an experienced campus marketer or new to the field, Marketing to the Campus Crowd represents the world's definitive resource for savvy marketers, advertisers, promoters, entrepreneurs, institutional buyers, designers, and other key decision-makers. If your responsibilities include the highly coveted, incredibly elusive, $200 billion college market this book should be a fixture on your desk. Small wonder that this groundbreaking book is flying off bookshelves around the world!
Learn how to maximize your on- and off-campus initiatives when targeting this elusive, yet highly desirable, $200 billion audience. This intelligent, witty book is essential reading for any business executive interested in generating maximum returns! Marketing to the Campus Crowd features:
Invaluable case studies across numerous industries and business models
Commentary on over 22 leading media and promotional channels
Key statistics & charts
Extensive advertising examples
Trending data (emerging trends and future predictions)
Unparalleled insights and strategic recommendations
This 'must have' book also takes a critical look at the pre- and post-college markets as well as gatekeepers, key influencers, and institutional buyers.
Best in Class™ case studies have been provided by: American Express, American Management Association, America West, Car and Driver, Cingular Wireless, City of Philadelphia, The College Board, Chrysler, DeVito/Verdi (eCampus.com), Domino's, Financial Times, General Motors, IBM, Ikea, Macy's, MasterCard, McCann-Erickson, McDonald's, NCAA, Nestlé, New York University, Notre Dame, Penn State, Pepsi-Cola, U.S. Navy, University of Phoenix, Upromise, Vespa, Villanova University, Visa, Westinghouse, and more!
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