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Online Christmas Shopping - Canada


Description: In each of the past two holiday seasons, we have investigated e-shopping by Canadians at Christmas time. This report builds on that experience and provides a detailed account of consumer plans, preferences, perceived benefits and concerns. It examines the influence that the festive season has on introducing consumers to shopping online. Also, we estimate how much Canadians will spend online at Christmas and what this amount represents as a percentage of e-shopping overall. Comparisons to previous research findings are provided.




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Online Christmas Shopping - Canada
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