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User-driven Competitive Intelligence: Crafting the Value Proposition

  • ID: 42901
  • January 2003
  • 126 pages
  • American Productivity & Quality Center, APQC
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The topic of user-driven competitive intelligence is a natural extension to the previous competitive intelligence studies. Up to this point, the studies have focused on gaining a better understanding of how competitive intelligence programs emerge, the development of actionable intelligence, competitive intelligence’s links to the knowledge management process, the coordination between strategic and tactical intelligence, and the structure of science and technology intelligence. Thus, the focus in past studies centered on the producers of intelligence—their roles, responsibilities, and impact on organizational performance. Because competitive intelligence programs exist to assist executives, sales, planning, manufacturing, and other functions within the organization, understanding how to develop close working relationships with intelligence users is central to both the application of intelligence products and the survival of the intelligence program.

Unfortunately, little systematic research has been devoted to how close working
relationships between intelligence producers and users are created, nurtured, and maintained. Even less attention has been devoted to how READ MORE >

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- Sponsor and Partner Organizations

A listing of the sponsor organizations in this study, as well as the best-practice (“partner”) organizations that were benchmarked for their competitive intelligence activities.

- Executive Summary

A bird’s-eye view of the study, presenting the study focus, the methodology used throughout the course of the study, key findings, and a profile of participants. The findings are explored in detail in following sections.

- Study Findings

An in-depth look at the findings of this study. The findings are supported by quantitative data and qualitative examples of practices employed by the
partner organizations.

- Partner Organization Profiles

Background information on the partner organizations as well as their innovative competitive intelligence practices.

- Index

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