Research And Markets Research And Markets
0 CHECKOUT

Marketing Research for New Product Development

  • ID: 42929
  • January 1996
  • 69 pages
  • American Productivity & Quality Center, APQC
1 of 2

Learn how marketing research improved new product development processes at leading-edge organizations in Marketing Research for New Product Development, the results of a consortium benchmarking study by APQC. The reports 12 key findings address areas such as strategic issues, process/methods, organizational issues, and measurement. Seven best-practice companies profile their new product development activities.

Best-Practice Organizations:

Eastman Chemical Company
Eastman Kodak Company
General Mills, Inc.
Polaroid Corporation
Tektronix
3M Dental Products Division
Xerox Corporation

Note: Product cover images may vary from those shown
2 of 2
Note: Product cover images may vary from those shown

RELATED PRODUCTS from Db