Research and Markets, the largest resource for market research information in world providing essential market research reports, industry research, industry analysis, forecasts, market studies, company profiles and country reports.
Welcome - Register - Login - Help/FAQ - 0 items View Basket
Worlds Largest Market Research Resource - 1516440 Live Reports
Search Research and Markets
  Search
Enter keywords, a title or
a report id number below.





Advanced   
Company search
Register for free email updates of market research
Currency
  Select a currency for use throughout the site



Viewing report

Order by Fax
Ask a Question
Printer Friendly
PDF Brochure
Hard CopyAdd to Basket
Live Chat Live Help Software for Website

Marketing Research for New Product Development

American Productivity & Quality Center, APQC, Jan 1996, Pages: 69


  Description  
    
    
    
    
     
  Enquire before Buying   
  Send to a Friend   

Learn how marketing research improved new product development processes at leading-edge organizations in Marketing Research for New Product Development, the results of a consortium benchmarking study by APQC. The reports 12 key findings address areas such as strategic issues, process/methods, organizational issues, and measurement. Seven best-practice companies profile their new product development activities.

Best-Practice Organizations:

Eastman Chemical Company
Eastman Kodak Company
General Mills, Inc.
Polaroid Corporation
Tektronix
3M Dental Products Division
Xerox Corporation




For enquiries please call us on:
  +353-1-415-1241 (GMT Office Hours)
  1-917-300-0470 (EST Office Hours)

   All rights reserved. © Copyright 2012 Research and Markets
   Terms and conditions Privacy Policy Publishers Employment Opportunities Site Map Link to us Webmaster Affiliate Network


Research and Markets RSS Feeds