The global market for nutraceuticals is currently estimated to be worth about US$65 million. The differences in national demand are extensive however, even between the leading markets: North America, the EU (in particular the UK) and Japan.
Much of this difference can be attributed to an individual country’s cultural history of the role of food, or with the levels of consumer education, or simply the relative affluence needed to afford the ‘good-for-you’ price premium. Each and every market is experiencing growth however. And, on a global scale, this growth is expected to continue at around 9% until 2010.
This exclusive new report reviews the key market drivers for the growing nutraceutical industry. It provides analysis on a number of key areas, including:
-Analysis of the leading nutraceuticals markets: the US (including coverage on Canada), the EU (in particular the UK) and Japan;
-In-depth look at leading nutraceutical brand Benecol;
-Study of the trends driving the global market, including attitudes towards health foods, regulatory overview and health concerns related to weight;
-Overview of the approaches to developing new nutraceuticals, according to industry, and a look at the regulatory state of play in the main markets; and
-Analysis of four major players producing nutraceuticals for the world market.
Use this report to:
-Learn about the scope of the global market, and appreciate the differences in national demand;
-Find out how to negotiate the different legislative environments to build global brands;
-Learn how to develop your product range to make the most of the nutraceutical revolution;
-Find out what attitudes determine consumers’ purchase of nutraceuticals;
-Understand how best to fulfill consumers’ desires for health foods; and
-Gain insight into future developments in the global nutraceuticals industry.
Chapter 1: Introduction
Chapter 2: The Market
Chapter 3: Global consumer trends
-Specific medical promises
-Low and light
-General health promises
-Sports nutrition – activity based foods
-Mood and mental nutrition
Chapter 4: New Product Development
-Herbals/botanicals niche companies
Chapter 5: Legislation
Chapter 6: Marketing and branding
Building that brand
-Who are the consumers - and what do they want?
-Understanding market trends
-All that glitters is not regulated
-Case Study – Raisio’s Benecol
Chapter 7: Company profiles
-Archer Daniels Midland (ADM)
Chapter 8: Future prospects/conclusions
-Closing the gap
-Naughty but nice
-Riding the all-natural wave
-Which companies will succeed?
-Consumer education and marketing strategies
-The beginning of the end?
1.Major nutraceutical ingredients (type, ingredient key, use, commercial applications)
2.Vitamin and dietary supplement sales: US, Japan and the UK; 2001 – 2010
3.Nutraceutical sales: Global, the US, Europe, Japan; 2001 – 2010