Rear seat entertainment systems are becoming big business. Even at this early stage, manufacturers say that the market has exceeded their expectations. While minivans and SUVs look set to continue being the main segment for these applications, the next big growth area is smaller passenger cars.
However, while it is clear that the global telematics market is set to show exponential growth through this decade, the author has observed a more cautious tone from vehicle makers and parts manufacturers. Although the market will show massive growth, they predict that it will not be as much as initially thought. Do motorists really want to check their e-mail or book a restaurant while on the move? Is it safe for them to do so?.
This report outlines Automotive’s view of the forces driving demand for mobile video as well as providing forecasts of the aftermarket in Western Europe, Japan and North America through 2005. The report also reviews the technical advances in mobile video, noting some breakthrough technology recently demonstrated by the major manufacturers.
Chapter 1: Introduction
Fun in the back seat
Chapter 2: The market
Chapter 3: Technical review
Hi-tech entertainment for the mobile family
Driven to distraction?
Surround sound system
Laws in the US governing the position of mobile video
List of figures
Figure 1: Delphi’s rear seat entertainment system
Figure 2: Combined OE and aftermarket packaged rear seat entertainment systems retail value, Western Europe, 2000 - 2005
Figure 3: Combined OE and aftermarket packaged rear seat entertainment systems retail value, Japan, 2000 - 2005
Figure 4: Combined OE and aftermarket packaged rear seat entertainment systems retail value, North America, 2000 - 2005
Figure 5: United States aftermarket share of the automotive combined OE and aftermarket for rear seat entertainment packages, 2001
Figure 6: Dolby Laboratories Pro Logic turns a vehicle into a concert hall on wheels
Figure 7: Home entertainment on wheels