Assessment of the Chinese Tea Industry 2018

Tea is the most widespread beverage across the world, adored by all age groups. Tea contains antioxidants which prevents diseases and promotes good health. The global tea market is divided into four major geographies-Asia Pacific, Europe, North America and Rest of the World.

Asia Pacific region is the highest tea producer and is forecasted to reach a market value of approximately USD 29 billion by 2020. Tea is an integral part of the culture of China and tea drinking has evolved over the years. Tea in China is primarily of three types, black, green and red. These three types have various further varieties.

The analysts are of the opinion that the outlook for the global and China’s tea industry is bright. The tea market is expected to continue growing, driven by strong demand in developing and emerging countries and the rising number of health-conscious consumers. China is the leader in both the production and consumption of black tea, which is the leading variety of tea consumed globally. Tea manufacturer’s strategy in China is expected to include innovation in products. Due to the increase in the number of Chinese travelling abroad and wider exposure to media, consumer affinity for flavored blends is increasing. Innovations in delivery formats, new flavors and packaging is expected to yield positive results for manufacturers

For marketing in the Mainland, players are researching deep-processed natural products which have health and wellness benefits. While basic expectation from the category remain good aroma, flavor and taste, additional benefits which the new age Chinese consumer is seeking from the category include stress release, weight loss and assistance in restful sleep.

In terms of distribution channel, in the Mainland, e-commerce has emerged as the best way to reach consumers. Consumers today are looking for convenience and also like to browse products in their leisure time or while on the go. They also like to go through the product origin and ingredients in detail at their convenience.

Why should the report be purchased?

The report ‘Assessment of the Chinese Tea Industry 2018’ highlights key dynamics of China’s tea market. The growing opportunity in the sector has been investigated along with the market drivers. The initiatives and performance of key players including Tata Global Beverages, Unilever, Associated British Foods, Da Yi Tea Group and Ten Fu Group has been examined. The current market scenario has also been studied. The report contains latest views and opinions of industry leader.

Research methodology and delivery time

The analyst has conducted in depth secondary research to arrive at key insights. Data collected from key public industry sources and publications has been scanned and analyzed impartially to present a clear picture of the industry. All recent developments which impact the sector dynamics have been captured and used to support the research hypothesis.

The report is available as single-site single-user license. The delivery time for the electronic version of the report is 2 business days as each copy undergoes thorough quality check and is updated with the most recent information available. The dispatch time for hard copies is approximately 3 business days, as each hard copy is custom printed for the client.