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Austria Country Outlook - 2007 Edition
Pyramid Research, Inc, Jan 2007, Pages: 19
Communications Markets in Austria
Austria is one of the most sophisticated and fastest-growing telecoms markets in Western Europe. Its market structure and development patterns are generally similar to those in neighboring Germany. The major near-term market opportunities in Austria are related to the continuing growth of the broadband segment and uptake of mobile data services. This 20-page report takes a comprehensive look at the Austrian market, covering immediate issues facing the market, in the context of the political, economic, regulatory, and competitive environments. It includes fixed communications predictions, mobile communications predictions, vendor relationships, and risk assessment.
Austria is one of the most competitive telecommunications markets in Western Europe, so much so that consolidation has unfolded at a quicker pace than in many markets in the region. In the fixed sector, in early 2005 Telekom Austria’s two largest competitors (UTA and Tele2) merged to form Tele2UTA. Then in December 2005, a tie-up was announced between the next two largest alternative telcos (UPC Telekabel and Inode). In the mobile arena, fierce voice price competition among the country’s five network operators helped prompt T-Mobile—Austria’s second largest wireless operator—to acquire rival operator tele.ring.
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