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Viewing report
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Romania Country Outlook – January 2007 Edition
Pyramid Research, Inc, Jan 2007, Pages: 20
In the fixed market, competition is intensifying, with Romtelecom significantly decreasing prices of DSL services and competing head-on with the cable carriers, resulting in strong broadband growth. Competition in the fixed line telephony segment is also intensifying, with alternative operators taking share away from Romtelecom and prices declining. Double and triple play packages are increasingly used to attract and retain customers. Coverage is also increasing as incomes increase and a higher portion of the population can afford telecommunications services. Competition is also rising in the mobile market; Cosmorom achieved significant growth in 2006 following its rebranding and positioning; it increased its share from 0.4 to 6.2 percent between YE2005 and YE2006. Market leaders Vodafone and Orange are implementing strategies to retain their market share; for instance, Vodafone launched HSDPA services in 2006. Two new 3G licenses were also sold, one to Telemobile and the other to fixed line carrier RCS&RDS. Investment is also growing in WiMAX.
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