Government Workforce Automation in a Municipal Wireless World: A Vendors Guide to Success
Mind Commerce LLC, February 2007, Pages: 40
Government Workforce Automation in a Municipal Wireless World helps mobile application vendors, VARs, systems integrators and service providers understand the sizeable market opportunity that awaits them as local governments adopt these networks.
Key Findings
- Philadelphia’s wireless initiative uncovered the tip of the iceberg of muni networks to unleash millions of dollars in savings for mobile government workers.
- Government spending for mobile technology is outpacing small and medium-size enterprise (SME) spending, and this validates local governments’ potential value to suppliers.
-Local governments’ intention to spend over $3 billion in the U.S. alone over the next four years for muni networks sets the stage for a marked increase in spending for mobile government workforce applications.
-A strong case is made that government mobile workforce applications will be a major contributor to the ROI of these networks, and thus a great marketing opportunity for vendors and systems integrators.
-Public safety, building inspection, public works and asset management are top applications governments expect to run over these muni networks, but other applications also offer benefits that will make them popular.
-Eliminating paperwork processing and improving interdepartmental operations are two needs that cut across most departments to offer sales potential for suppliers.
-Local governments offer asset management application vendors strong marketing opportunities.
-SMEs are interested in deploying mobile workforce and asset management applications that run over municipal networks, and identify which applications are of primary interest.
- Recommendations offered include tips for getting in on sales opportunities at the ground floor, effective marketing tactics, surviving the RFP process and creating effective partnerships to streamline marketing efforts.
Benefits of this Report
Learn how to sell municipal wireless including best government applications and ROI for their investment
Discover the real-world benefits of implementing and operating a municipal broadband network based on WiFi or WiMax
Obtain analysis of current muni-wireless deployments and learn what is working and not working for local governments
Review mini-case studies from interviews and analysis of government workforce automation and other applications
For local governments, learn what other cities have done to realize improved effectiveness and productivity through wireless
Methodology
Qualitative research for Government Workforce Automation in a Municipal Wireless World was based on in-depth interviews with dozens of CIOs, managers and officials for city and county governments throughout the U.S. and Canada during 2006. Also interviewed were executives from six chambers of commerce in U.S. cities: Aurora, IL, Miami, CA, Oakland, CA, Portland, OR and Winston-Salem, NC. In addition, executives from the following suppliers were interviewed: Intel, Cisco Systems, Motorola, EarthLink, Nortel and Tropos Networks.
For quantitative research, 176 owners and executives U.S. businesses, mostly SMEs, who were contacted via e-mail completed a Web-based survey that posed questions regarding their interest in using municipal networks for mobile workforce and wireless applications.
1. Introduction.
2. What is Municipal Wireless and Why Should you Care?
A $2 Million Tip.
3. Who is Spending What and Why?
Municipal Wireless is an Exploding Market
Applications of Interest
4. Understand the ROI of Municipal Wireless for Local Governments.
Improving the Business of Delivering Government Services.
Governments Need to Cover their Assets.
Addressing the Digital Divide and other Social Issues.
5. Economic Development & ROI for Local Businesses Linked.
Applications are the Equalizer
Meeting the Need Raises all Boats.
Market Education will Drive up Numbers.
6. Breakdown of Mobile Workforce Application Needs by Functionality.
Eliminating the Paper Trials.
Death, Taxes and Paper
Improving Interdepartmental Operations.
Improved Communication + Increased Access = Sales Opportunities.
The Ultimate Goal of Interoperability.
7. Breakdown of Mobile Workforce Apps by Government Departments.
Public Safety.
Inspections.
Code Enforcement (i.e. Health, Building, Safety)
Traffic Control
Meter Reading.
Social Services.
Parks & Recreation.
Don’t Forget the Technology Supporting Cast
Assessing what they Need.
Leave no Stone Unturned.
8. Recommendations to Unlocking the Doors to Local government
A. Get in Early.
B. Maximize Word of Mouth Marketing.
C. Get your Marketing Messages Right
D. Make the RFP Process Work for You.
E. Know the Acceptable Short Cuts.
G. When in Doubt, Partnerships are the Ticket
9. Conclusions
Government Workforce Automation in a Municipal Wireless World helps mobile application vendors, VARs, systems integrators and service providers understand the sizeable market opportunity that awaits them as local governments adopt these networks. This market profile delivers a valuable roadmap to sales success in an exploding government business sector.
Municipal wireless expert and 20-year high tech marketing veteran Craig Settles provides insights to the changes that are unfolding as hundreds of cities, counties and even states plan and deploy border-to-border high-speed broadband networks. He highlights how this technology enables government to improve operations and streamline costs as workers become more productive.
Mr. Settles lays out the market need for suppliers of applications and services, explaining why municipal wireless networks will be the catalyst that drives increased demand by both local governments and businesses for the latest mobile workforce technologies. You get a detailed picture of types of applications needed by different departments, and an assessment of these applications’ ROI potential for governments.
Corpus Christi expects to save $85,000 on building inspection overhead, $1.6 million through automated meter reading and $500,000 in eliminated cell phone charges. Concord, CA anticipates $180.000 in savings through mobile device consolidation. Two other towns report payback for their networks in four and five years respectively by transforming government operations.
This profile concludes with a list of recommendations for unlocking the doors to municipalities offered by government CIOs, municipal network vendors and Mr. Settles. Local government isn’t an easy sales nut to crack, but you will see that with the right moves you can nevertheless overcome the challenges and get your piece of a very large pie.
-Intel
-Cisco System
-Motorola
-EarthLink
-Nortel
-Tropos Networks.
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