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India's Mobile Services Market - Outlook and Opportunities with an Assessment of the Mobile VAS Data and Content Market


Description: New market research about the India mobile market - Cellular Subscribers Wireless Data Opportunities Mobile Services Content providers.

Our latest market research examines how service providers, network operators, application and content providers are positioning themselves to compete in India’s mobile data market. This report reviews opportunities, strengths, weaknesses and the risks of this emerging wireless market of over 1 billion people.

In October 2005, we saw 2.9 million new Indian mobile phone subscribers added: the GSM subscriber base grew by 2.11 million users (for a total of 53 million) and the CDMA platform added 0.8 million in October (for a total 14.4 million).

Over 68 million people in India now own mobile phones, and significant opportunities for content providers are available in this nascent market. In India, wireless operators, music and film companies, cartoon artists, game makers and musicians are all aggressively entering the mobile content market for ring tones, gaming, mobile imagery and streaming audio and video.

This report, updated quarterly, contains the following topics of the mobile communications market in India:
- Consumer surveys on the usage of mobile data services. What are the key applications subscribers are willing to pay for and typically use?
- Discussion on the leading mobile data content providers in India
- Growth of mobile services subscribers and average ARPUs in India
- Risks and Weaknesses of the India market
- 3G Market Outlook

Key Questions Answered:

Our research addresses the following issues:
- How big is the market for mobile data services in India?
- What opportunities are there in the mobile content market?
- What are the key mobile applications being adopted in India?
- How do consumers learn of new mobile data services and applications?


Contents: 1. Introduction
Report Objectives
Assumptions

2. Executive Summary and Market Forecast
Current Situation
Market Share of Mobile Operators
Market Forecast
Mobile Penetration
Mobile Subscriber Growth Forecast
Prepaid Usage
Average ARPU Achievements and Outlook
Wireless Content Forecast

3. Demographics and Economic Outlook
What’s so special about India?
Consumer Consumption
Foreign Direct Investment in Telecoms Sector

4. Regulatory and Pricing
Mobile Tariffs
Handset Pricing

5. Mobile Service Providers
Reliance
- Network
- Growth Strategy
BSNL
- Network
- Growth Strategy
Bharti Televentures
- Network
- Growth Strategy
Hutch
- Network
- Growth Strategy
Idea Cellular
- Network
- Growth Strategy

6. India's Mobile Data Market
The Internet Environment
Key Internet Service Providers
The Internet’s Impact on Mobile VAS Portals
Mobile Data Revenue Growth
Mobile Data Revenue Percentage
Mobile Content Portals in India
VAS Content Costs
Mobile VAS Content – Desires and Frequency of Use
Importance of Viral Marketing for New Mobile Content
Ringtone Market
Wallpaper Market
3G Outlook

7. Final Notes
Methodology
Notices


Companies Mentioned - Bharti Televentures - BSNL - Hutch - Idea Cellular - Reliance


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