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India's Wireless Market: Model for the Next Phase of Global Wireless Expansion 2006


Description: The number of mobile phone subscribers added each month in India has more than tripled over the past year. India has passed Japan in total subscribers and is about to break through the 100 million subscriber barrier. This has been accomplished by rethinking handsets, network infrastructure, ARPU, and enhanced services and content. This study is based on in-depth interviews with executives at operators, application developers, manufacturers, and other players. Essential reading for anyone who wants to participate in India's market or learn lessons applicable to other developing countries.

Additional conclusions found in India’s Wireless Market: Model for the Next Phase of Global Wireless Expansion:

1. Wireless market growth in India hinges on increasing tele-density above its current 1.7% level in the rural areas that represent 70% of the population. There is a realistic opportunity to add 100 million wireless subscribers over the next 2-3 years.

2. There are also significant opportunities for digital applications such as Push-To-Talk (PTT). The key to success is tying digital applications into local interests such as the Indian film industry, cricket craze, and local festivals.

3. India’s wireless market is a test bed for alternative infrastructure, handsets, billing systems, business models and marketing strategies that will likely prove applicable to other developing countries.

4. India’s telecom market is also a minefield. Vendors must not only understand the market, regulations, and competition: they must learn the nuances of India’s business practices and wireless value chain.

How You Benefit from purchasing this report:
This report is the result of numerous in-depth interviews with operators, manufacturers, application developers, and other Indian wireless players. These interviews yielded information and insights not available elsewhere. Included were interviews focusing on technologies optimized for cost-effective rural deployment, applications & content carefully targeted at Indian market segments, and regulatory issues applicable to India and other developing markets.

You also get:
- One hour of consultation by telephone or e-mail (for explanation, elaboration, and (at our discretion) additional research).
- Unique "match-making" service: we will help you find and contact potential partners, strategic customers, and subject experts.
- An independent, objective, and experienced view of the Indian wireless industry.
- Important insights regarding applications, markets and competitors.


Contents: Executive Summary

Update April 2006

Key Conclusions

Introduction

Industry Overview
Price Sensitivity Of The Indian Market
Prepaid

Impact Of Regulations
Recommendations
India’s Ten Point Program

India Vs. China: Mobile Growth

Foreign Investment: Past, Present, And Future

Carriers: Who Will Edge Out Who?
Carriers Dominate The Value Chain
Gsm Vs. Cdma
Bharat Sanchar Nigam Ltd (Bsnl)
Reliance Infocomm
Tata Teleservices Ltd.
How Can Carriers Survive With Such Low Arpu?
Churn And Fraud
Carrier Consolidation
Recommendations

Infrastructure

Handset Market
Shrinking Grey Market
New Entrants
New Models
Handset Manufacturing In India
Recommendations

Mobile Data Services In India: What Works And How To Make It Work
Sms Growth
Applications And Content
Multimedia Applications And Services
The Role Of Push-To-Talk
Application Development Market In India
Mobile Gaming
Enterprise Applications
Recommendations

Indian Wireless Market: What’s Next?
Price-Sensitivity Demands Innovation
Rural Telecom: Key To Future Growth
Cdma 450 Key To Rural Expansion
Where Does Wimax Fit?

Future Of Indian Telecommunications

About The Author

List Of Tables
Table 1: India Vs. China
Table 2: Indian Wireless Operator Market Share
Table 3: Expansion Plans Of Major Operators
Table 4: Indian Market Measurements
Table 5: Major Wireless Data Players
Table 6: Indian Rural Expansion Goals

List Of Figures
Figure 1: Subscriber Forecast For The World's Largest Wireless Markets
Figure 2: Mobile Service Growth In India (Jan. 2003 - Mar. 2006)
Figure 3: Monthly Subscriber Growth: China Versus India
Figure 4: Top Mobile Operators In India By Subscribers (Mar. 2006)
Figure 5: Indian Operator Market Share (Mar. 2006)
Figure 6: Indian Arpu And Wireless Operator Revenue (2000 - 2005)
Figure 7: Indian Wireless Market: Drivers For Growth
Figure 8: Key Events In Indian Wireless Market Growth
Figure 9: Fastest Growing Economies In Asia-Pacific
Figure 10: India Wireless Market: Growth In Subs And Revenues (2005-2009)
Figure 11: India: Number Of Households And Monthly Telecom Expenditure
Figure 12: Indian Wireless Market: Prepaid Vs. Postpaid
Figure 13: Regulatory Challenges For Trai
Figure 14: India Vs. China: Wireless Growth Comparisons
Figure 15: Indian Operator Market Share (As Of Dec 2004)
Figure 16: Indian Operator Market Share By Technology
Figure 17: Competitive Capability Of Various Indian Operators
Figure 18: Subscriber Growth From 2003 To 2004 For Top 5 Indian Carriers
Figure 19: Indian Operator Revenues
Figure 20: Indian Wireless Market: Gsm Vs. Cdma (2004)
Figure 21: Arpu Comparisons Of Carriers Of Different Leading Nations
Figure 22: Indian Wireless Market: Mobile Content Revenue Forecast (2005-8)
Figure 23: Indian Wireless Market: Mobile Data Services Revenue Forecast (2005-8)
Figure 24: Revenue Sharing (Content) In Indian Wireless Market
Figure 25: Key Wireless Data Application Areas For Indian Wireless Market
Figure 26: India: Rural Households By Income/Month
Figure 27: China Vs. India - Rural Population
Figure 28: Indian Rural And Urban Teledensity Gap Is Widening
Figure 29: Indian Wireless Market: Swot Analysis


Summary: India is the Model for Next Wave of Global Wireless Growth

World's Fastest Growing Wireless Market Provides Lessons about ARPU for Developing Countries

Wireless subscriber growth in India will more than double over the next 24 months as growth in China slows, illuminating the way for wireless expansion in other less-developed countries and rural areas. That is one of the conclusions of the new 80-page report, India’s Wireless Market: Model for the Next Phase of Global Wireless Expansion.

“India’s wireless market requires fresh thinking regarding average revenue per user (ARPU), infrastructure design, handset supplies, and digital applications and content,” said Chetan Sharma, President of Chetan Sharma Consulting and the report’s author. “Increasing rural tele-density is a major piece to the puzzle, and building services around low ARPUs is the solution,” he added.

India’s Wireless Market: Model for the Next Phase of Global Wireless Expansion provides a comprehensive, realistic, up-to-date, and actionable report on India’s wireless market. The study is based on in-depth interviews with executives at operators, application developers, manufacturers, and other players. The report describes India's market, value chain, competition, and regulation and identifies the best and worst money-making opportunities.




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