This report analyses the emerging business models for mobile advertising, including cost-per-thousand, cost-per-click and cost-per-acquisition models.
Key topics covered:
- Cost-per-thousand model - How it works - Mobile revenue flows - Challenges of the CPM model in the mobile world - Cost-per-click model and mobile search marketing - How it works - Challenges - Cost-per-acquisition model
Table of figures
Figure 1 Operator-centric CPM mobile advertising model Figure 2 Non-operator-centric CPM mobile advertising model Figure 3 Operator partners with WASP Figure 4 Operator partners with Internet search brand
