Emerging Business Models for Mobile Advertising

Ovum, January 2007, Pages: 8

This report analyses the emerging business models for mobile advertising, including cost-per-thousand, cost-per-click and cost-per-acquisition models.

Key topics covered:

- Cost-per-thousand model
- How it works
- Mobile revenue flows
- Challenges of the CPM model in the mobile world
- Cost-per-click model and mobile search marketing
- How it works
- Challenges
- Cost-per-acquisition model

Table of figures

Figure 1 Operator-centric CPM mobile advertising model
Figure 2 Non-operator-centric CPM mobile advertising model
Figure 3 Operator partners with WASP
Figure 4 Operator partners with Internet search brand

Customers who bought this item also bought

• U.S. Mobile Advertising and Search Market
• China Online Advertising Industry Growth and Forecast 2016
• Mobile Advertising Business Models
• US Mobile Advertising and Search Market
• India Online Advertising Industry Growth and Forecast 2016
• Social Network Advertising - Global Strategic Business Report
• Location-Based Advertising and Marketing
• China's Mobile Advertising Market Grows in 2010 - Big Brands Take Action
• In-Stream and Digital Video Advertising: 2012 – 2015
• Location-Based Advertising and Marketing – 2nd Edition