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Internet Portals: Broadband Content Strategies Product Image

Internet Portals: Broadband Content Strategies

  • Published: November 2006
  • 26 pages
  • Ovum

FEATURED COMPANIES

How powerful a role will the leading Internet portals have in the future control and distribution of content? The question is one that preoccupies many in the content production and distribution industries. Their view of content development, business strategy and the relationships with content owners will shape the broadband content ecosystem, and with it the future positioning and role of other broadband players, including telcos.

This report focuses on four of those players – AOL, Google, MSN and Yahoo! – which have built a global presence beyond their US roots.

Key messages

The telco-portal partnership

Changing fortunes of the Internet portal

What content means to Internet players

Individual Internet portals’ approach to content

Advertising: developing the central business model

End-user revenues: nice to have but not expected

Sourcing revenues from third parties

Table of figures

Figure 1 Consumer portal roots
Figure 2 Advertising as a percentage of revenues
Figure 3 The role of content in the Internet portals’ business model
Figure 4 Key content initiatives
Figure 5 Proportion of global online ad expenditure by ad format
Figure 6 Overview of advertising activity
Figure 7 The portals’ intermediary role

AOL
Google
MSN
Yahoo!

Format Properties
Electronic (PDF) The report will be emailed to you. The report is sent in PDF format. This is a single user license, allowing one specific user access to the product.
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