Internet Portals: Broadband Content Strategies
Ovum, November 2006, Pages: 26
How powerful a role will the leading Internet portals have in the future control and distribution of content? The question is one that preoccupies many in the content production and distribution industries. Their view of content development, business strategy and the relationships with content owners will shape the broadband content ecosystem, and with it the future positioning and role of other broadband players, including telcos.
This report focuses on four of those players – AOL, Google, MSN and Yahoo! – which have built a global presence beyond their US roots.
Key messages
The telco-portal partnership
Changing fortunes of the Internet portal
What content means to Internet players
Individual Internet portals’ approach to content
Advertising: developing the central business model
End-user revenues: nice to have but not expected
Sourcing revenues from third parties
Table of figures
Figure 1 Consumer portal roots
Figure 2 Advertising as a percentage of revenues
Figure 3 The role of content in the Internet portals’ business model
Figure 4 Key content initiatives
Figure 5 Proportion of global online ad expenditure by ad format
Figure 6 Overview of advertising activity
Figure 7 The portals’ intermediary role
AOL
Google
MSN
Yahoo!
Customers who bought this item also bought
All rights reserved. © Copyright 2013 Research and Markets WWW5
Terms and Conditions Privacy Policy Publishers Employment Opportunities Site Map Link to us Webmaster Affiliate Network
