Lessons From The First Commercial DMB Services In Korea
Ovum, October 2006, Pages: 11
Digital multimedia broadcasting (DMB) services based on two different technologies, terrestrial DMB (T-DMB) and satellite DMB (S-DMB), have been in commercial operation since 2005. Despite their similarity in terms of consumer experience, enabling users to watch TV on the move, T-DMB and S-DMB are undergoing different development scenarios. Suran Seong examines the current development of the two mobile broadcasting technologies and identifies the lessons for deployment in other markets.
Key messages
DMB service development so far
Coverage
Content
Terminals
Visual quality
S-DMB pricing
User response
Service uptake
Level of consumer satisfaction
Users and usage patterns
Issues
Service providers’ performance
Will advertisement-based services be sustainable?
Table of figures
Figure 1 Development of S-DMB and T-DMB
Figure 2 Proportion of new T-DMB content including extensions
Figure 3 S-DMB and T-DMB subscriber numbers, terminals and net additions
Figure 4 Demographic distribution of S-DMB subscribers (April 2006)
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