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Lessons From The First Commercial DMB Services In Korea Product Image

Lessons From The First Commercial DMB Services In Korea

  • ID: 445991
  • October 2006
  • 11 pages
  • Ovum

Digital multimedia broadcasting (DMB) services based on two different technologies, terrestrial DMB (T-DMB) and satellite DMB (S-DMB), have been in commercial operation since 2005. Despite their similarity in terms of consumer experience, enabling users to watch TV on the move, T-DMB and S-DMB are undergoing different development scenarios. Suran Seong examines the current development of the two mobile broadcasting technologies and identifies the lessons for deployment in other markets.

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Key messages

DMB service development so far

Coverage
Content
Terminals
Visual quality
S-DMB pricing
User response

Service uptake
Level of consumer satisfaction
Users and usage patterns
Issues

Service providers’ performance
Will advertisement-based services be sustainable?
Table of figures

Figure 1 Development of S-DMB and T-DMB
Figure 2 Proportion of new T-DMB content including extensions
Figure 3 S-DMB and T-DMB subscriber numbers, terminals and net additions
Figure 4 Demographic distribution of S-DMB subscribers (April 2006)

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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