Strategic Approaches To Mobile Gaming In The UK: O2 and 3 (Case Study)

Ovum, July 2006, Pages: 6

In our recent report Mobile gaming – operators and publishers must learn to play together we identified several key issues for mobile operators. We have followed this up in this case study by looking at the strategic approaches taken by two leading UK operators, 3 and O2, and how they approached the issues raised in the wider report.

Key topics covered:

- Overall strategy
- Publisher/developer relationships and road-mapping
- Devices
- Education/marketing
- Service offering
- Segmentation
- Pricing
- Competition from D2C

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