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Devices for Children: A Fine Line for Operators To Tread
Ovum, July 2006, Pages: 15
Many developed markets now have penetration levels in excess of 100%, which means there are very few new customers that have not previously owned a mobile phone. This means the average first-time users in these markets are usually either of a much older generation or are very small children. This report explores the devices currently aimed at children under 12 years of age and discusses the implications for operators looking to sell services to this market segment.
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