- Language: English
- 146 Pages
- Published: January 2012
- Region: Global
Hewlett-Packard Claims New Turf in the Mobile Enterprise
- ID: 446090
- July 2006
- 8 pages
The HP-Compaq merger seemed to create strong potential synergies in enterprise mobility, but the combined company has been too preoccupied with other issues to capitalize on them. Now, as part of a broad shift in corporate strategy, HP Services has announced new mobile services around device management and e-mail that could exploit these synergies.
The report describes these new enterprise offerings and suggests how HP Services can enhance both the offerings themselves and the messages around them. It examines the potential synergies between the new enterprise offerings and HPs existing capabilities and concludes with our thoughts on the competitive enterprise mobile landscape and the specific steps that HP should take to achieve its full potential in this market.
Read this Report to Learn
- The strategic plan and partner-focused approach that underlie the new mobile enterprise offerings;
- How HP Services flexible delivery model lets customers determine the level of HP support they require; and
- The gaps in HP Services initial value proposition and market messages, and the steps it can take to address them and maximize the offerings appeal.
Section 1: HP Services New Enterprise Offerings
Section 2: HP Services to Customers: Have it Your Way
Section 3: HPs Key Messages Need Refinement
Section 4: Leveraging HPs Broad Strengths, Capabilities
Section 5: Doing What It Takes To Win