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Womenswear in Nigeria

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    Report

  • 24 Pages
  • January 2024
  • Region: Nigeria
  • Euromonitor International
  • ID: 4463246
Womenswear in Nigeria recorded a strong decline in volume sales in 2023 due to the challenging economic conditions in the country, with value growth being largely due to significant price increases. High inflation limited consumer spending power whilst the depreciation of the local currency impacted heavily on pricing as most of the imported womenswear was impacted by strong price increases as the naira depreciated against the US dollar.

The Womenswear in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Womenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

WOMENSWEAR IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Womenswear sales decline as Nigeria’s economy remains under pressure
  • Formalwear outperforms casualwear despite heavy losses
  • Growing fragmentation in an increasingly competitive market
PROSPECTS AND OPPORTUNITIES
  • An improved economy set to drive growth in womenswear over the forecast period
  • Rising number of women in professional employment set to boost demand
  • Social media and e-commerce set to be key tools in the marketing and retailing of womenswear
CATEGORY DATA
  • Table 1 Sales of Womenswear by Category: Volume 2018-2023
  • Table 2 Sales of Womenswear by Category: Value 2018-2023
  • Table 3 Sales of Womenswear by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Womenswear by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Womenswear: % Value 2019-2023
  • Table 6 LBN Brand Shares of Womenswear: % Value 2020-2023
  • Table 7 NBO Company Shares of Women's Nightwear: % Value 2019-2023
  • Table 8 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
  • Table 9 NBO Company Shares of Women's Outerwear: % Value 2019-2023
  • Table 10 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
  • Table 11 NBO Company Shares of Women’s Swimwear: % Value 2019-2023
  • Table 12 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023
  • Table 13 NBO Company Shares of Women's Underwear: % Value 2019-2023
  • Table 14 LBN Brand Shares of Women's Underwear: % Value 2020-2023
  • Table 15 Forecast Sales of Womenswear by Category: Volume 2023-2028
  • Table 16 Forecast Sales of Womenswear by Category: Value 2023-2028
  • Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
  • Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028
APPAREL AND FOOTWEAR IN NIGERIA
EXECUTIVE SUMMARY
  • Apparel and footwear in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 19 Sales of Apparel and Footwear by Category: Volume 2018-2023
  • Table 20 Sales of Apparel and Footwear by Category: Value 2018-2023
  • Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
  • Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
  • Table 23 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
  • Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
  • Table 25 Distribution of Apparel and Footwear by Format: % Value 2018-2023
  • Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2023
  • Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
  • Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
  • Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
  • Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources