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Hungary - Digital Economy and Digital TV - Insights, Statistics and Analysis

Paul Budde Communication Pty Ltd, April 2013, Pages: 11

Hungary’s broadcasting market is evolving due to competition and the transition to digital programming. Standard definition and high definition digital TV is available via terrestrial TV, cable TV networks, satellite and broadband TV. Competition has intensified due to an increased number of service providers and the introduction of bundled offerings. This report profiles Hungary’s digital media market, covering market developments as well as the major players in the broadcasting, digital terrestrial TV, broadband TV, cable TV and satellite TV markets.

Key developments:
DTTV available to 95% of population yet ASO completion put off to end-2014; UPC cable dominance following purchase of FiberNet assets; Magyar Telekom launches Interactive Sat TV satellite TV platform; government abandons utility network tax; New Media Law causing EC concerns; UPC launches mobile service as an MVNO; government considers infrastructure tax to hit cablcos; regulator market data to Mar 2013; telco’s financial and operating data for Q4 2012; market developments to May 2013.

Companies covered in this report include:
UPC, T-Kabel, FiberNet, Antenna Hungaria, Maygar Televizio, TV2.

1. Synopsis
2. Overview of digital media market
3. Bundled services
4. Regulatory developments
5. Free-to-Air (FTA) TV
5.1 Magyar Televizió (MTV)
5.2 TV2
5.3 RTL Klub
6. Digital TV (DTV)
6.1 Broadband TV (IPTV)
6.2 Cable TV (CATV)
6.2.1 UPC Hungary
6.2.2 T-Home
6.2.3 Invitel
6.2.4 Antenna Digital
6.3 Satellite-based pay TV developments
6.4 Digital Terrestrial TV (DTTV)
7. Related reports
Table 1 – TV market share by main operators – 2009 - 2013
Table 2 – TV market share by platform – 2009 - 2013
Table 3 – TV subscribers by reception – 2009 - 2013
Table 4 – Take-up of services by bundle – 2010 - 2012
Table 5 – Proportion of bundled take-up by provider – 2010 - 2012
Table 6 – Magyar Telekom IPTV subscribers – 2007 - 2012
Table 7 – Cable TV homes passed and subscribers – 2002 - 2013
Table 8 – Cable TV sector investment – 2002 - 2013
Table 9 – UPC – homes passed – 2003 - 2012
Table 10 – UPC – Subscribers by service type – 2003 - 2012
Table 11 – UPC financial data (historic) – 2006 - 2009
Table 12 – Magyar Telekom (T-Home) cable TV subscribers – 2004 - 2012
Table 13 – Satellite subscribers – 2009 - 2013
Table 14 – T-Home satellite TV subscribers – 2008 - 2012
Table 15 – DTTV (MinDig TV) subscribers – 2012 - 2013
Chart 1 – TV market share by platform – 2009 – 2013
Chart 2 – TV subscribers by reception – 2009 – 2013
Chart 3 – UPC – Subscribers by service type – 2003 – 2012

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