Young Families identifies the specific new demands of first time parents with respect to food, drinks and personal care markets. Through actionable insights, this report demonstrates the opportunities available for manufacturers and retailers to adjust their offerings to these consumers, and retain their loyalty into the future. Key benefits ·Understand how purchasing habits change in the first two years of parenthood, and the key product categories that are affected ·Assess what features of products and retail services young families value most highly ·Forecast the future direction of the young family market, in terms of demographic change or increasing use of eCommerce for example ·Learn from prescriptive action points on how to best take advantage of these opportunities
