Contents:

EXECUTIVE SUMMARY Introduction Market context The future decoded Action points Conclusions INTRODUCTION What is this report about? Who is the target reader? Definition of a Young Family How to use this report MARKET CONTEXT Introduction Key findings Segment size Consumer segments Consumer interviews Low income segment Medium income segment High Income segment Implied expenditure Baby food data Conclusions THE FUTURE DECODED Introduction Key findings Demographic projections Changing drivers Data forecasts eCommerce future Conclusions ACTION POINTS Introduction Key findings Seize the opportunity to secure brand loyalty Meet the specific demands of the target group Retail services are important to young families Recognize the potential for driving Internet shopping Conclusions APPENDIX Research methodology SPP writing team How to contact experts in your industry