The EASI ZIP PLUS 4 Demographic Files - Market Research Reports

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The EASI ZIP PLUS 4 Demographic Files

Description:

An unique, innovative method is used to estimate detailed demographics below the Block Group level for which no official Census estimates exist. An intelligent value for a variety of key demographics is supplied for over 37 million residential ZIP Plus 4 based upon a statistical likelihood estimate.

Medians and Averages:
- ZIP Code
- Plus 4
- Population
- Households
- Population Growth
- Average Household Size
- Median Age of Householder
- Median Rent ($) Housing
- Median Value ($) Housing
- Median Vehicles Households
- Median Household Income
- Average Household Income
- Per Capita Income
- Median Age

Key Demographic Ratios:
- ZIP Code
- Plus 4
- Population
- Households
- % Owner Occupied Households
- % Renter Occupied Households
- % White Population
- % Black Population
- % Asian, Pacific Islander Population
- % Other Population
- % Hispanic Population
- % White Non Hispanic Population
- % Graduate Degree (25+)
- % White Collar Employment

Life Stage Characteristics:
- ZIP Code
- Plus 4
- Households
- % Married Couples no Children
- % Married Couples with Children
- % Single Parents with Children
- % Singles and Unrelated Individuals
- % HH Aged under 25 years
- % HH Aged 25 – 34 years
- % HH Aged 35 – 44 years
- % HH Aged 45 – 54 years
- % HH Aged 55 – 64 years
- % HH Aged 65 – 74 years
- % HH Aged 75 and over years
- % HH’s earning <$35,000
- % HH’s earning $35,000 to $100,000
- % HH’s earning over $100,000

Consumer Expenditure Potentials: Charitable Giving:
- ZIP Code
- Plus 4
- Households
- Cash contributions to charities and other organizations
- Cash contributions to church, religious organizations
- Cash contribution to educational institutions
- Cash contribution to political organizations
- Market Value of financial assets
- Market Value of savings accounts
- Market Value of checking accounts
- Market Value of US savings bonds
- Market Value of securities
- College tuition
- Elementary and high school tuition

Consumer Expenditure Potentials: Insurance:
- ZIP Code
- Plus 4
- Households
- Home owners and related insurance
- Vehicle insurance
- Health insurance
- Personal insurance and pensions
- Life and other personal insurance
- Life, endowment, annuity, other personal insurance
- Owned vacation home
- Airline fares
- Funeral expense
- Interest paid home equity loans
- Mortgage interest

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