A paradigm shift is emerging in the pharmaceutical industry that will change drug discovery and development. The shift towards translational medicine will largely depend on the ability of technology vendors to offer solutions to both the cultural and technology issues surrounding translational research.
Scope of this title: Geographic coverage includes the US, Canada and Western Europe Builds on ongoing primary research with pharmaceutical companies, technology vendors, physicians, consumers and healthcare organizations
Highlights of this title: Translational medicine is real and fueled by healthcare trends, such as consumerism and personalized care Existing business models are called into question, driving translational medicine Both cultural and technology barriers slow the progress of translational medicine
Reasons to order your copy: Identify and evaluate factors that will affect translational medicine in the pharmaceutical industry Understand the market factors driving technology adoption by pharmaceutical companies Align your strategy with developments in the pharmaceutical industry
