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Translational Medicine - Drug Development Transformed? (Market Focus)


Description: A paradigm shift is emerging in the pharmaceutical industry that will change drug discovery and development. The shift towards translational medicine will largely depend on the ability of technology vendors to offer solutions to both the cultural and technology issues surrounding translational research.

Scope of this title:
Geographic coverage includes the US, Canada and Western Europe Builds on ongoing primary research with pharmaceutical companies, technology vendors, physicians, consumers and healthcare organizations

Highlights of this title:
Translational medicine is real and fueled by healthcare trends, such as consumerism and personalized care Existing business models are called into question, driving translational medicine Both cultural and technology barriers slow the progress of translational medicine

Reasons to order your copy:
Identify and evaluate factors that will affect translational medicine in the pharmaceutical industry Understand the market factors driving technology adoption by pharmaceutical companies Align your strategy with developments in the pharmaceutical industry


Contents: OUR VIEW 1
CATALYST 1
SUMMARY 1
METHODOLOGY 1
ANALYSIS 2
Translational medicine is real and fueled by patient-centered care 2
Defining translational medicine 2
The pharmaceutical industry mirrors healthcare trends 3
Existing business models are called into question, driving translational medicine 4
A deepening research & development crisis is driving the adoption of alternative business models 5
Demographic shifts will overburden existing health systems 6
Threat by low-cost generic drugs is changing the industrys focus towards high value products 7
Private and public industry initiatives indicate translational medicine is gaining momentum 7
Both cultural and technology barriers slow the progress of translational medicine 8
Translational medicine challenges the traditional culture of drug development 8
Translational medicine requires a level of technology infrastructure that transcends the lab 9
A lack of urgency by some companies will slow the overall adoption of translational medicine 9
Data analytics will catalyze translational medicine and connect it to patient-centered care 10
ACTIONS 11
Present technology for translational medicine as part of an existing and familiar solution 11
Position technology as a partner in drug discovery and development 11
Demystify cultural and technology challenges by educating end-users early 12
APPENDIX 13
Definitions 13
Abbreviations 13
External methodology 13
Further reading 14
Our Technology Consultancy 14
Ask the analyst

List of Figures
Figure 1: Translational medicine vs. traditional drug development 3
Figure 2: As healthcare moves towards patient-centered care, the pharmaceutical industry takes a parallel direction through translational medicine. 4
Figure 3: Despite increased spending on R&D, the pharmaceutical industry is facing a deep productivity crisis. 5
Figure 4: An aging population worldwide will put pressure on the pharmaceutical industry and overburden healthcare markets overall 6
Figure 5: Fiercely autonomous silos of R&D research and clinical development characterize most pharmaceutical companies 9
Figure 6: Technology must move towards the core of drug discovery and development 12




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Translational Medicine - Drug Development Transformed? (Market Focus)
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