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Advertising: Global Industry Guide

  • ID: 45062
  • April 2015
  • Region: Global
  • 220 pages
  • MarketLine

Introduction

Global Advertising industry guide provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The guide also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Features and benefits

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising market
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising market
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the global advertising market with five year forecasts
- Compares data from 25 countries globally, alongside individual chapters on each country.

Highlights

The global advertising industry had total revenues of $101,999.9m in 2014, representing a compound annual growth rate (CAGR) of 4.1% between 2010 and 2014.
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Executive Summary

- Market value

- Market value forecast

- Category segmentation

- Geography segmentation

INTRODUCTION

- What is this report about?

- Who is the target reader?

- How to use this report

- Definitions

GLOBAL ADVERTISING

- Market Overview

- Market Data

- Market Segmentation

- Market outlook

- Five forces analysis

ADVERTISING IN ASIA-PACIFIC

- Market Overview

- Market Data

- Market Segmentation

- Market outlook

- Five forces analysis

ADVERTISING IN EUROPE

- Market Overview

- Market Data

- Market Segmentation

- Market outlook

- Five forces analysis

ADVERTISING IN FRANCE

- Market Overview

- Market Data

- Market Segmentation

- Market outlook

- Five forces analysis

- Macroeconomic indicators

ADVERTISING IN GERMANY

- Market Overview

- Market Data

- Market Segmentation

- Market outlook

- Five forces analysis

- Macroeconomic indicators

ADVERTISING IN ITALY

- Market Overview

- Market Data

- Market Segmentation

- Market outlook

- Five forces analysis

- Macroeconomic indicators

ADVERTISING IN JAPAN

- Market Overview

- Market Data

- Market Segmentation

- Market outlook

- Five forces analysis

- Macroeconomic indicators

ADVERTISING IN AUSTRALIA

- Market Overview

- Market Data

- Market Segmentation

- Market outlook

- Five forces analysis

- Macroeconomic indicators

ADVERTISING IN CANADA

- Market Overview

- Market Data

- Market Segmentation

- Market outlook

- Five forces analysis

- Macroeconomic indicators

ADVERTISING IN CHINA

- Market Overview

- Market Data

- Market Segmentation

- Market outlook

- Five forces analysis

- Macroeconomic indicators

ADVERTISING IN THE NETHERLANDS

- Market Overview

- Market Data

- Market Segmentation

- Market outlook

- Five forces analysis

- Macroeconomic indicators

ADVERTISING IN SPAIN

- Market Overview

- Market Data

- Market Segmentation

- Market outlook

- Five forces analysis

- Macroeconomic indicators

ADVERTISING IN THE UNITED KINGDOM

- Market Overview

- Market Data

- Market Segmentation

- Market outlook

- Five forces analysis

- Macroeconomic indicators

ADVERTISING IN THE UNITED STATES

- Market Overview

- Market Data

- Market Segmentation

- Market outlook

- Five forces analysis

- Macroeconomic indicators

COMPANY PROFILES

- Leading companies

- METHODOLOGY

APPENDIX

- About

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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Our Clients

Appareo Systems, LLC. Continental Outdoor Media Ltd. Google, Inc. Just One Eye Illumina, Inc. Trans-Lux Corporation