Contents:

Executive Summary 1. Market Definition REPORT COVERAGE DEFINITIONS Exhibitions Conferences MARKET SECTORS Exhibitions Industry Services Computing and Communication Agriculture, Hospitality and Catering Medicine Leisure, Arts and Entertainment Leisure, Travels and Family Fashion and Textile Conferences Venues MARKET TRENDS Experiential Marketing Table 1: Attitudes Towards Experiential Marketing (% of respondents), 2006 Trends in Technology ECONOMIC TRENDS Population Table 2: UK Resident Population Estimates by Sex (000), Mid-Years 2001-2005 Gross Domestic Product Table 3: UK Gross Domestic Product at Current and Annual Prices (£m), 2001-2005 Inflation Table 4: UK Rate of Inflation (%), 2001-2005 Unemployment Table 5: Actual Number of Unemployed Persons in the UK (million), 2001-2005 Household Disposable Income Table 6: UK Household Disposable Income Per Capita (£), 2001-2005 MARKET POSITION The UK Comparison With Media Advertising Expenditure Table 7: Advertising Expenditure by Media Sector at Current Prices (£m), 2001-2005 Table 8: Expenditure by UK Exhibitors (£m), 2001-2005 Share of Inbound Tourism Table 9: Expenditure by Overseas Visitors to the UK by Purpose of Visit (£m), 2001-2005 Table 10: Expenditure by Business Visitors to the UK by Type of Event (£m), 2001-2005 Contribution to the UK Economy Overseas Conferences Table 11: The Top Countries Hosting International Meetings by Number of Meetings (number and %), 2004 and 2005 Table 12: The Top Cities Hosting International Meetings by Number of Meetings (number and %), 2004 and 2005 Exhibitions Table 13: EMECA Venues by Gross Exhibition Area and Numbers of Exhibitors and Visitors (square metres and number), 2005 2. Market Size THE TOTAL MARKET Table 14: The Total UK Exhibitions and Conferences Market by Value (£m), 2003-2005 Figure 1: The Total UK Exhibitions and Conferences Market by Value (£m), 2003-2005 EXHIBITIONS By Value and Volume Table 15: The UK Exhibitions Sector by Value and Volume (£m and number), 2001-2005 Number of Exhibitions By Type Table 16: Total Number of UK Exhibitions by Type, 2001-2005 Figure 2: Total Number of UK Exhibitions by Type, 2001-2005 By Sector Table 17: Total Number of UK Exhibitions by Sector, 2004 and 2005 Number of Visitors Table 18: Estimated Actual Attendance at UK Exhibitions (million), 2001-2005 Trade Exhibitions Table 19: Top 20 Trade Exhibitions by Total Attendance, 2006 Consumer Exhibitions Table 20: Top 20 Consumer Exhibitions by Total Attendance, 2006 Exhibition Space Sold Table 21: Estimated Net Space Sold and Yield at UK Exhibitions (million square metres and %), 2001-2005 CONFERENCES By Value and Volume Table 22: The UK Conferences Sector by Value and Volume (£m and million), 2004 and 2005 Number of Conferences Table 23: Total Number of UK Conferences (million), 2003-2005 By Type of Conference Table 24: The UK Conferences Sector by Type (%), 2003-2005 By Type of Organiser Table 25: UK Conferences by Type of Organiser (number), 2003-2005 Figure 3: UK Conferences by Type of Organiser (number), 2003-2005 Table 26: UK Conferences by Type of Organiser (%), 2005 By Type of Venue Table 27: Estimated UK Distribution of Conference Venues by Type (%), 2003-2005 Table 28: UK Conferences by Venue Type (number and %), 2005 3. Industry Background RECENT HISTORY NUMBER OF COMPANIES Table 29: Number of VAT-Based Enterprises Involved in the Exhibitions and Conferences Industry by SIC Code, 2005 and 2006 REGIONAL VARIATIONS IN THE MARKETPLACE Conferences Table 30: Estimated Distribution of Conferences and Venues in the UK by Region (number and %), 2005 Table 31: Destinations of UK Conferences Organised by Associations (% of respondents), 2004 and 2005 Table 32: Destinations of UK Conferences Organised by Corporations (% of respondents), 2004 and 2005 Exhibitions Table 33: UK Venues Hosting Confex Exhibitions by Region (number of events), 2005 DISTRIBUTION OF MAJOR VENUES London and the South East South Wales and the Midlands North Northern Ireland Scotland New Venues HOW ROBUST IS THE MARKET? LEGISLATION Age Discrimination Act KEY TRADE ASSOCIATIONS Association for Conferences and Events Association of British Professional Conference Organisers Association of Event Organisers British Association of Conference Destinations British Exhibition Contractors Association The Event Services Association Meetings Industry Association Other Industry Bodies European Federation of Conference Towns European Major Exhibition Centres Association International Association for Exhibition Management International Congress and Convention Association Meeting Professionals International UFI Venuemasters The Trade Press Online 4. Competitor Analysis THE MARKETPLACE Market Leaders Table 34: Top Ten Exhibition Organisers by Number of Exhibitions and Visitors, 2005 Brand Events Ltd Company Structure Current and Future Developments Financial Results Clarion Events Ltd Company Structure Current and Future Developments Financial Results CMP Information Ltd Company Structure Current and Future Developments Financial Results DMG World Media (UK) Ltd Company Structure Current and Future Developments Financial Results EMAP Communications Ltd Company Structure Current and Future Developments Financial Results Haymarket Exhibitions Ltd Company Structure Current and Future Developments Financial Results Ocean Media Group Ltd Company Structure Current and Future Developments Financial Results Reed Exhibitions Ltd Company Structure Current and Future Developments Financial Results Trades Exhibitions Ltd Company Structure Current and Future Developments Financial Results Upper Street Events Company Structure Current and Future Developments Financial Results OTHER SUPPLIER COMPANIES Exposure Event Creations Ltd IO-Live! ASP Multimedia Ltd Livingston UK Ltd Melville Exhibition and Event Services Ltd LEADING VENUE COMPANIES Earls Court & Olympia Group Ltd Company Structure Current and Future Developments Financial Results The National Exhibition Centre Ltd Company Structure Current and Future Developments Financial Results Scottish Exhibition Centre Ltd Company Structure Current and Future Developments Financial Results MARKETING ACTIVITY Main Media Advertising Expenditure Table 35: Main Media Advertising Expenditure on Business Exhibitions and Conferences (£000), Years Ending September 2005 and 2006 Table 36: Main Media Advertising Expenditure on Consumer Exhibitions (£000), Years Ending September 2005 and 2006 Confex Trade Shows UK Europe National Meetings Week Industry Awards AEO Awards 2006 Meetings Industry Marketing Awards 5. Strengths, Weaknesses, Opportunities and Threats STRENGTHS WEAKNESSES OPPORTUNITIES THREATS 6. Buying Behaviour CONSUMER SHOWS Conferences Table 37: Frequency of Attendance at Conferences and Cultural Events by Social Grade (% of adults), 2006 Exhibitions Table 38: Attendance at Exhibitions and Outings by Social Grade (% of adults), 2006 Table 39: Attendance at Exhibitions and Outings by Age Group (% of adults), 2006 TRADE SHOWS Exhibitions Reasons for Exhibiting Table 40: Main Reasons for Exhibiting (%), 2005 Stand Preferences Table 41: Types of Stand Taken in the UK and Overseas (%), 2005 Attitudes Towards Exhibiting Table 42: Exhibitors' Attitudes Towards Exhibiting (%), 2005 Growing Versus Static Companies Table 43: Main Reasons for Exhibiting by Growing and Static Companies (%), 2005 Table 44: How Exhibitors Capture Data by Growing and Static Companies (%), 2005 Table 45: How Exhibitors Measure Success by Growing and Static Companies (%), 2005 Conferences Table 46: Purpose of Association Events (%), 2005 Table 47: Purpose of Corporate Events (%), 2005 Use of the Internet by Exhibitors and Conference Organisers Table 48: Other Marketing Media Used by Exhibitors (%), 2005 Table 49: Other Forms of Communication Used by Conference Organisers (%), 2005 Table 50: Forms of Internet Communication Used by Associations and Corporate Organisers to Market and Organise Events (%), 2004 and 2005 7. Current Issues ORGANISERS AND EXHIBITORS — COULD DO BETTER EVENT SUSTAINABILITY Ten Top Tips For Holding Green Meetings MEASURING ECONOMIC IMPACT 8. The Global Market TERRITORIAL DIFFERENCES GLOBAL DECLINE MEETINGS MARKET SHARE Table 51: The Worldwide Meetings Market by Continent by Volume (%), 2005 9. Forecasts ECONOMIC background Population Table 52: Forecast UK Resident Population by Sex (000), Mid-Years 2006-2010 Gross Domestic Product Table 53: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2006-2010 Inflation Table 54: Forecast UK Rate of Inflation (%), 2006-2010 Unemployment Table 55: Forecast Actual Number of Unemployed Persons in the UK (million), 2006-2010 FORECASTS 2006 TO 2010 Exhibitions Table 56: Forecast Total Number of UK Exhibitions, 2006-2010 Figure 4: Forecast Total Number of UK Exhibitions, 2006-2010 Table 57: Forecast Total Expenditure by Exhibitors at UK Exhibitions (£m), 2006-2010 Figure 5: Forecast Total Expenditure by Exhibitors at UK Exhibitions (£m), 2006-2010 Conferences Table 58: The Forecast Value of the UK Conferences Sector (£m), 2006-2010 Figure 6: The Forecast Value of the UK Conferences Sector (£m), 2006-2010 FUTURE TRENDS Live Events Return on Investment 10. Company Profiles Clarion Events Ltd CMP Information Ltd Earls Court & Olympia Group Ltd Haymarket Exhibitions Ltd The National Exhibition Centre Ltd Reed Exhibitions Ltd Scottish Exhibition Centre Ltd 11. Consumer Confidence METHODOLOGY KEY FINDINGS THIS QUARTER THE WILLINGNESS TO BORROW Confidence Slips Slightly Table A: The Average Amount Consumers Are Willing to Borrow in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), November 2005-2006 Significantly More Adults Are Willing to Borrow Table B: The Number of Adults Willing to Borrow in Order to Purchase Expensive Items (000 and %), November 2005-2006 SPENDING FROM SAVINGS Little Change in Spending from Savings Table C: The Average Amount Consumers Are Willing to Spend from Savings in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), November 2005-2006 Saving Grows in Relative Importance Table D: The Average Amounts Adults Are Confident Spending to Purchase Expensive Items (£ and %), November 2005-2006 12. Further Sources Associations Publications General Sources Government Publications Other Sources Bisnode Sources

Companies Mentioned

-Association of British Professional Conference Organisers -Association of Event Organisers -British Association of Conference Destinations -British Exhibition Contractors Association -The Event Services Association -Meetings Industry Association -Other Industry Bodies -European Federation of Conference Towns -European Major Exhibition Centres Association -International Association for Exhibition Management -International Congress and Convention Association -Meeting Professionals International -UFI -Venuemasters -The Trade Press -Online -Brand Events Ltd -Clarion Events Ltd -CMP Information Ltd -DMG World Media (UK) Ltd -EMAP Communications Ltd -Haymarket Exhibitions Ltd -Ocean Media Group Ltd -Reed Exhibitions Ltd -Trades Exhibitions Ltd -Upper Street Events -Exposure Event Creations Ltd -IO-Live! -ASP Multimedia Ltd -Livingston UK Ltd -Melville Exhibition and Event Services Ltd -Earls Court & Olympia Group Ltd -The National Exhibition Centre Ltd -Scottish Exhibition Centre Ltd