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Hot Drinks in Guatemala

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    Report

  • 32 Pages
  • December 2023
  • Region: Guatemala
  • Euromonitor International
  • ID: 450681
Guatemala’s economic challenges have been exacerbated by high inflation levels in recent years, with locals becoming more price sensitive as a result. In 2023, Guatemala also experienced political upheaval, as the progressive Bernado Arévalo was elected president, followed by attempts to discredit the electoral process among branches of the outgoing government. Hot drinks continued to be impacted by inflationary pressures in 2023, although to a lesser extent than the previous year.

The Hot Drinks in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOT DRINKS IN GUATEMALA
EXECUTIVE SUMMARY
  • Hot drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for hot drinks?
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2018-2023
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2018-2023
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2018-2023
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2019-2023
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2020-2023
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2018-2023
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2018-2023
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2023
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2023-2028
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2023-2028
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2023-2028
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2023-2028
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2023-2028
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2023-2028
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2023-2028
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2023-2028
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COFFEE IN GUATEMALAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Strong coffee culture among Guatemalans
  • Price volatility reduces availability of local brands
  • Nescafé ramps up value offerings for price sensitive consumer base
PROSPECTS AND OPPORTUNITIES
  • Local coffee initiatives to support category growth
  • Premiumisation trend to gain momentum among local brands
  • Instant coffee brands aim to improve quality perception
CATEGORY DATA
  • Table 26 Retail Sales of Coffee by Category: Volume 2018-2023
  • Table 27 Retail Sales of Coffee by Category: Value 2018-2023
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2018-2023
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2018-2023
  • Table 30 NBO Company Shares of Coffee: % Retail Value 2019-2023
  • Table 31 LBN Brand Shares of Coffee: % Retail Value 2020-2023
  • Table 32 Forecast Retail Sales of Coffee by Category: Volume 2023-2028
  • Table 33 Forecast Retail Sales of Coffee by Category: Value 2023-2028
  • Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2023-2028
  • Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2023-2028
TEA IN GUATEMALAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Tea consumption loses momentum post-pandemic
  • Tea brands tap into the health and wellness trend
  • Specialized tea shops develop their own artisan blends
PROSPECTS AND OPPORTUNITIES
  • Black teas face growing competition from fruit and herbal teas
  • Growing number of tea products that support mental wellbeing
  • Younger generations driving shift towards iced tea
CATEGORY DATA
  • Table 36 Retail Sales of Tea by Category: Volume 2018-2023
  • Table 37 Retail Sales of Tea by Category: Value 2018-2023
  • Table 38 Retail Sales of Tea by Category: % Volume Growth 2018-2023
  • Table 39 Retail Sales of Tea by Category: % Value Growth 2018-2023
  • Table 40 NBO Company Shares of Tea: % Retail Value 2019-2023
  • Table 41 LBN Brand Shares of Tea: % Retail Value 2020-2023
  • Table 42 Forecast Retail Sales of Tea by Category: Volume 2023-2028
  • Table 43 Forecast Retail Sales of Tea by Category: Value 2023-2028
  • Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2023-2028
  • Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2023-2028
OTHER HOT DRINKS IN GUATEMALAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Out of home lifestyles reduce demand for other hot drinks
  • Consumers prioritise more essential goods in inflationary period
  • Incaparina adds new line with healthier credentials
PROSPECTS AND OPPORTUNITIES
  • Indulgence to remain driving force in flavoured powder drinks
  • Brands to offer more niche products in the coming years
  • Chocolate flavoured powder drinks to widen health claims
CATEGORY DATA
  • Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
  • Table 47 Retail Sales of Other Hot Drinks by Category: Value 2018-2023
  • Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
  • Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023
  • Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2019-2023
  • Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2020-2023
  • Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2023-2028
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2023-2028
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2023-2028
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2023-2028